Sr. Manager, Data, Analytics & Insights

TITLE Senior Manager, Data, Analytics & Insights 
DEPARTMENT DAI 
DIVISION NP Digital 
LOCATION Remote – US  

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

The Senior Manager, Data, Analytics & Insights leads by example, provides thought leadership, and conveys the value of data through robust, proven data practices and methods.   

To be successful, the Senior Manager, Data, Analytics & Insights must collaborate with marketing professionals across the agency and client stakeholders with a focus on increasing the effectiveness and efficiency of performance marketing campaigns across all channels.   

The successful candidate for this role approaches data from a holistic, multi-faceted, user perspective balancing detail and depth with strategy and business outcomes. The successful candidate understands how marketing data flows through various platforms (from ad platforms, ad servers, web analytics to CRMs) that each provide multiple views of performance that they must integrate.  

Based on this expertise, the successful candidate can directly demonstrate what data to use, its distinct value, and how to make strategic data-driven decisions for different stakeholders. 

To be considered, candidates must currently reside and be eligible to work in the United States.  

ABOUT THE RESPONSIBILITIES  

Report directly into the Senior Director, Data, Analytics & Insights to lead and orchestrate marketing data initiatives (across channels, products, and business divisions) as part of NP Digital’s Data, Analytics and Insights team  

• Consult with clients,managersand strategists across CRO, SEO, Content, Paid Media and other marketing experts for how best to use data and communicate insights 
• Own and execute discovery, measurement strategy, roadmap, and gap analyses for ongoing data projects and engagements that support analysis and insights finding 
• Project management and planning to ensure observable progress and milestones are reached and regularly communicated 
• contextual interviews (or related user-experience research methods) to drive alignment and facilitate clear requirements as well as to re-engage clients and stakeholders 
• New development of measurement frameworks, taxonomies, data dictionaries, and specifications for emerging use cases  
• Maintenance for updating current measurement strategy, frameworks,taxonomiesand roadmap to ensure transparency into the current state of data (its quality, availability, purpose, value) and next steps for their development 
• Monitoring how our data and associated deliverables (dashboards, reports) is used by team members, stakeholders, and clients to inform ongoing improvements 
• Synthesize findings and present insights to executive stakeholders so that they quickly understand the state of their cross-channel marketing across programs, products, and objectives
• Integrate marketing analytics data, business context, campaign efforts and targets to set expectations and evaluate performance in meaningful terms to the business not just specialists 
• Leverage our data technology stack and dashboards to efficiently arrive at insights, address data issues/gaps, and find opportunities 
• Identify data opportunities and gaps in d