Assistant Manager Marketing Activation - temp 3 months (m/f/d)

Activation Expert TERREX Flagship Store Munich

 

Purpose & Overall Relevance for the Organisation: 

• To support a strong and successful in-store link between the consumer retail experience and the TERREX brand by connecting, engaging, enabling and inspiring relevant communities and influencers 365 days a year, building an authentic and long-term relationship with them 

• To maintain best in class retail event activations & marketing initiatives and supports the vision & future of the TERREX brand in the TERREX flagship store. 

 

Key Responsibilities:  

Reporting into the Director Own Retail Activation and supporting them in all aspects of the Marketing Activations campaigns in the TERREX Flagship store, this role is responsible for winning the consumer at the point of purchase while maximizing the profitability of the Store by positively impacting Traffic, Conversion and NPS. This will be achieved by landing the brand with consistency, clarity, and impact through flawlessly executed consumer-relevant campaigns, promotions and in-store communication.  

 

Store Activation Strategy 

• Support the Director Own Retail Activation in the yearly marketing activation priorities like KPIs (KEY PERFORMANCE INDICATORS), budget targets and calendar execution based on the Global and European activation calendar and toolkits while also leveraging local opportunities (partners, athletes, local holidays, heavy tourist periods, product ranges, local sports moments) within TERREX Munich and the audience in mind. 

• Maintain a new partnership model to add physical or digital experiences within TERREX Munich around campaign launches to give added value, excitement, and sharable moments to customers.  

• Create reports dedicated to local and global teams 

 

Social/PR/Creators Club & Membership 

• Support the building of store activation content creation plan with the Newsroom & E-com teams, and/or external media partners. 

• Deliver high quality social/PR content to the local, European and global Brand Marketing teams. 

• Anticipate store posts and newsletters in the consistent social media roll-out of the Newsroom, e-com team and the adidas Creators Club. 

• Leverage existing communities (e.g., adidas Runners, The Sports Base, AFC, SCC…), Entertainment and Influence Marketing and Sports Marketing partners to amplify the overall TERREX Munich plan.  

• Actively drive the achievement of set Creators Club & membership targets. Ensure relevant campaigns are linked with the membership programs – find new ways to connect physical and digital retail 

  

Store Connection 

• Maintain a constant connection and collaboration with the Store Management/Team to support a smooth and consistent process for Marketing Activation events. 

• Know all relevant targets and how to achieve them to further support commercial opportunities in the store through activations and events. 

• Proactively ensure all store staff are informed and educated to a high standard about plans in close cooperation with Store Manager and the Store Experience Team 

• Actively participate on shopfloor and consumer-facing activities, ideally one peak day/month (e.g. Saturday) and during strong commercial periods/moments at least for ½ day. 

 

VM and Windows

• Assist the Director Own Retail Activation in the launch zone and window strategy and the ISC strategy with the VM team. 

• Support the development of state-of-the-art, hyper local campaign executions to ensure an exciting and flawless consumer experience considering all relevant store touchpoints (windows, digital tools, launch zone, category lead-in etc.) 

• Attend regular store walk throughs with the Store Manager, VM counterparts to ensure a flawless consumer journey. 

 

Team Management

• In collaboration with the Director Own Retail Activation, build a strong internal network with back-office teams to enable creating a speed boat way of working. 

• Know and use internal tools for daily efficiency (MWB tracker, GROW, SRM, DAB etc.) 

 

Key Relationships

• Europe and global Retail Marketing to execute the seasonal flagship store activation program 

• Central channel including VM for support in delivering the UK brand campaigns  

• Central Retail organization, Retail Director, District Director, Flagship Store Director, store development and other Key City store staff. 

• Central Brand Marketing, key city team, PR and social team for connecting to th