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Senior Global Events & Experiences Manager

ING
The Netherlandsfull_timeVerifiedPosted 27 Aug 2025

About the role

Our Global Brand, Marketing & Communications team is looking for an experienced and highly capable events & experiences manager to join this high performing team in the role of Senior Global Events & Experiences Manager.

As a senior events & experiences manager you will be responsible for steering, guiding and delivering creative and high-profile events and sponsorship programs that align with ING’s brand. You will play a pivotal role in shaping internal and external global events and sponsorship activations, as well as the strategic direction of the expertise.

The Team

You will be part of the Global Events & Experiences team (consisting of 8 experts, 2 interns and occasionally an interim event manager) and report into the Head of Global Events & Experiences. Global Events & Experiences is one of the seven teams in the Global Brand, Marketing & Communications Department. The team is focused on uniting ING around our strategy (internally) and in creating brand experiences that stand out for customers (externally) by delivering the best-in-class events and sponsorship activations.

Roles and responsibilities

  • Initiating, coordinating, and steering corporate events for internal audiences – both in-person, hybrid and online including:

  • employee & brand engagement events

  • strategy, organisational & change communication events

  • Supervisory Board/Executive Board/MBB events and retreats

  • Initiating, coordinating, and steering client events: Wholesale Banking relationship marketing events and sponsorship activations.

  • Builds effective working relationships with internal clients and provide high-quality professional services.

  • Contribute to stakeholder engagement by identifying stakeholders and addressing their needs and concerns.

  • Establishing strong relationships with sponsorship & event managers across the local ING markets and within the ING head office.

  • Unites, excites and steers the global event community for a.o. coherent event experiences.

  • Building a connected and engaged community across the sponsorship, events & experiences specialities

  • Advice on sponsorship activation requests in line with the strategy and related guidelines.

  • Activation and event management from A to Z:

  • Advices on event concepts and content in relation to the objective at hand, according to (internal) clients’ events and experiences requests.

  • Designs, develops and steers events and experiences and generates an action plan. Ensures that the client's objective is met in every way possible.

  • Functions – if required – as an event lead in multi-disciplinary project teams for the event or experience at hand.

  • Selects, procures and negotiates on all the necessary event agency services, accommodation, catering, audio visual equipment, entertainment, decoration, branding, transport, printing, security and other facilities. Aims for good value for money.

  • Independently monitors – prior to the actual event – the planning, invitations, progress and quality and reports on these areas to the client. Select representatives of external suppliers and relations to participate in the project. Manages his/her budget for the event.

  • Manages proper input of addresses, registration, invitations, printing as well as financial reporting, accounting and payments. Follows organization's policies and procedures.

  • Bears overall responsibility during the event for the organisation, makes any necessary changes and is the main contact person for the client. Manages in this respect a multi-disciplinary team consisting of internal and external representatives from suppliers, etc.

  • Arranges for post-event evaluation; decides with the client whether the objectives were met.

  • Maintains marketing records and procedures for each event and implement additional changes to help improve efficiency.

  • Keeps up with the latest trends in presentation forms, techniques and entertainment applicable to the events trade and incorporates these into his/her advisory role.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

You as a person have the talent to take it on and make it happen, you have a strategic mindset, you love to help others to be successful, and you are always a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast-changing and complex environment. You are a naturally colla

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Company

ING

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