VP, Brand Strategy

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

We are one of the world’s fastest-growing number of talented people across our expanding global network. We are Google’s leading global partner. And our close relationship is growing where we are, what we do and how we deliver it. And to do this, we want to grow our skillset. We’d like you to join our journey as ONE Jellyfish.

Job Description

Be a champion for brands:

• Develop insightful brand strategies which demonstrate an understanding of critical brand/business challenges, apply the latest marketing theory and inspire creative communications which positively impact the brands we work with
• Distill complex business and marketing challenges to unlock new opportunities for growth, deliver consistent thought leadership and expertise in decision making 
• Deliver value to clients by understanding where digital fits into the client’s broader marketing and sales activity and the nature of relevant digital journeys/funnels, be able to articulate clear strategic thinking for both client and agency teams
• Ensure messaging and creative output, brand extensions, brand partners, and brand programs are connected and work together to reinforce the brand growth and target relevance
• Create strategic briefs to initiate and guide any substantial new projects together with the Client Services VP

Be the authority of insights:

• Identifying opportunities for research to be used to inform strategic decisions.
• Working with the market intelligence team to design, commission and analyze qualitative and quantitative research
• Leverage brand health tracking, ad/campaign tracking, and segmentation studies to inform strategy development.
• Ensure that partner teams stay connected with the latest consumer and industry trends
• Provide big-picture thinking around cultural and consumer trends, initiate provoking discussions and ideas for your clients

Be the glue for our clients' communications

• Work alongside media planning and practitioner teams to provide broad direction on which paid and earned media channels are likely to best support reaching desired brand outcomes
• Inspire new ideas and fresh direction, whether in strategy, media, content or creative - keeping a constant eye on category, audience, trends and new news in digital marketing
• Recommend appropriate brand or campaign performance measurement based on a good understanding of appropriate KPIs and available tools
• Collaborate with and draw on the expertise of the wider planning and analytics teams and media/creative specialists for all of the above

Be the champion of inspiring strategic (creative & media) briefs:

• Ensure that briefs are inspiring, based on consumer insights, include a clear and single-minded message, and are in line with strategic objectives
• Partner with creative teams (internal and external) to deliver creative work that brings brands to life 
• Be comfortable with bringing disparate expertise, thinking and methodologies together to uncover new ideas
• Drive innovation across multiple areas of the industry line while contributing both internally and externally to the development and growth of the product portfolio

Qualifications

What you’ll have

• Experience developing brand, digital marketing, content and communication strategies, with a demonstrable fluency in broader brand and commercial thinking (distinct from pure ‘media planning’)
• A channel-neutral outlook and curiosity around what's possible in digital media and marketing
• The ability to define and interrogate audiences and digital behaviors, drawing out hypotheses and fresh insights from data and desk research sources
• Experience developing competitive and landscape analyses, brand positioning and brand architectures
• Comfortable working with data (without needing deep analytical experience), reasonable understanding of media concepts and experience with qualitative and quantitative consumer research
• Experience in collaborating with a wide spectrum of specialists and understanding where they can fit into defined strategies and workflows
• Can write informed and inspiring briefs for media, creative and content solutions - particularly where good creative ideas 'meet media
• Experience leading others and the ability to train and nurture strategic skills in others
• A persuasive and inspiring communicator, adept at managing up, down and cross-stream stakeholders in real-time 
• Strong communication and presentation skills; confident engaging with senior clients to discuss strategy and busi