Senior Product Marketing Manager

About Checkr
Checkr builds people infrastructure for the future of work. And we believe everyone should have a fair chance to work. That's why we've designed a faster—and fairer—way to screen job seekers. Established in 2014 and valued at $5B, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping thousands of companies like Uber, Instacart, Netflix, Compass Group, and Adecco to hire great new people with an experience that’s fast, smooth, and safe.

A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company and Top Company by Valuation.

About the team/role

Checkr is looking for a Sr. Product Marketing Manager who will play a critical role on the team, bringing new products to market - from influencing what we build to launching in market, and driving awareness and adoption of our background check services and platform features. 

This is a position for someone who’ll thrive seeing their vision come to life, has analytical chops but is also strategic with positioning and messaging. If you enjoy working cross functionally with product, marketing, sales, and solutions, and are comfortable wearing multiple hats, this might be for you.

We’re looking for a strong product marketer with experience in B2B product marketing, especially in managing a portfolio of products and working with customer facing teams to successfully sell to Mid-Market and Enterprise audiences.

What you'll do

• Develop the high-level product positioning and messaging for Checkr products
• Drive the Go-To-Market strategy for your product(s) and lead the end-to-end product launch process, managing cross-functional implementation and post-launch measurement/retrospectives demonstrating impact
• Understand and support our sales channels; train teams on the problems we solve for our buyers in this segment; develop internal tools and external collateral and enable them on how and when to use it – playbooks, call scripts, and presentation decks
• Conduct customer and market research to support the overall go-to-market strategy, identify new business opportunities, conduct pricing analysis, and assess market demand.
• Be a key enablement partner on our product and competitive differentiation, creating deliverables such as platform/feature overview decks, competitive battlecards, and messaging guides. 
• Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights.

What you bring

• 7+ years of B2B product marketing experience, experience managing a portfolio of products or upselling customers through a Freemium model is a plus
• Prior experience bringing new solutions to market, ideally for B2B SaaS product at a high-growth company 
• Strong experience partnering and enabling customer facing teams such as Sales, Customer Success, Customer Support and Marketing to sell to Mid-market and Enterprise level companies 
• Proven ability to be a voice of the customer through demonstrated examples of leading research / competitive analysis that will influence product roadmaps and GTM strategy 
• Natural storytelling skills with a gift for writing and the ability to create compelling content that speaks to customer pain points
• Strong project management skills, ability to inspire cross-functional teams (from an executive-level to individual contributor-levels), spearhead complex plans, and present with ease to wide-ranging audiences, including internal stakeholders, webinars, trainings, and industry events
• Proven self-starter with a bias for action and can-do attitude to get things done
• Highly effective listening and critical thinking skills with deep customer empathy
• Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully and show adeptness at leveraging data to inform recommendations
• Demonstrated ability to be both strategic and hands-on with a bias for action

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning servic