Marketing Campaign Manager

Let’s be #BrilliantTogether

ISS-Corporate is seeking a highly motivated and results-oriented Marketing Campaign Manager to join our Global Marketing team.

Reporting to the Global Head of Marketing, this role will be responsible for planning, executing, and optimizing integrated marketing campaigns that drive brand awareness, engagement, lead generation, and client retention across global markets. This role is currently an individual contributor position, with the possibility of assuming direct supervisory responsibilities in the future.

The successful candidate will have experience managing multi-channel B2B marketing programs, including email marketing, webinars, virtual and in-person events, thought leadership promotion, and digital campaigns. This individual will collaborate closely with Sales, Product, Advisory, and Marketing colleagues around the world to bring compelling campaigns to life while ensuring seamless execution and measurable business impact.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize integrated marketing campaigns across multiple channels, including email, webinars, events, and digital advertising.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery of marketing initiatives.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.

Email Marketing & Marketing Automation

• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar marketing automation platforms.
• Build and manage audience segmentation, email deployment, testing strategies, and automated workflows.
• Monitor campaign performance and implement ongoing optimizations to improve engagement and conversion rates.
• Ensure data quality and adherence to relevant privacy and compliance requirements.

Events & Webinar Management

• Lead the planning and execution of webinars, conferences, sponsorships, roundtables, and industry events.
• Coordinate registration processes, event logistics, speaker preparation, promotional activities, and post-event follow-up.
• Partner with internal subject matter experts and external vendors to deliver high-quality attendee experiences.
• Measure event performance and report on attendance, engagement, and pipeline generation.

Content Promotion

• Project manage the promotion of thought leadership content, including reports, whitepapers, blogs, webinars, and research publications.
• Collaborate with product experts, advisory teams, designers, and external agencies to develop campaign assets and promotional materials.
• Write and edit compelling marketing copy for emails, landing pages, and event promotions.

Reporting & Analysis

• Track, analyze, and report on campaign performance, including engagement, and lead generation metrics.
• Use data insights to continuously improve campaign strategy and execution.

Cross-Functional Collaboration

• Partner closely with Sales, Product, Advisory, and Client Success teams to align marketing initiatives with business priorities.
• Coordinate with creative, digital, and compliance stakeholders to ensure marketing materials meet brand and compliance requirements.
• Support the development and execution of go-to-market plans for new products and service offerings.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 6-8+ years of experience in B2B and/or professional services industry marketing
• Proven experience executing integrated marketing campaigns across email, webinars, events, digital channels, and content marketing.
• Hands-on experience with marketing automation platforms such as HubSpot.
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience interpreting campaign performance metrics.
• Advanced stakeholder management skills with the ability to influence and collaborate across all levels of an organization.
• High attention to detail and commitment to executional excellence.
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Word.

LOCATION

• Washington, DC: A modern, open-floor workspace on Rhode Island Avenue in Northwest DC, with an onsite gym and convenient metro access.