Marketing, Associate Director - Congress Lead

Job Description

General Summary:

The HCP Marketing Associate Director, Congress Lead is responsible for leading the strategy and execution of Vertex’s Congress program within the U.S. Commercial Pain Business Unit.  
 

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. In an effort to engage multiple HCP specialties involved in treatment of acute pain treatment in adults, the Congress program is a strategic component for  building brand awareness of JOURNAVX amongst and engaging directly with HCPs. The intent behind this program is to drive educational awareness and HCP interest in JOURNAVX. The Associate Director has responsibility for the full promotional plan delivery across approximately 20+ national-level HCP congresses annually and reports into the Senior Director, HCP Marketing with direction from the Marketing Associate Director. 

Key Duties and Responsibilities:

• Lead Congress Program for JOURNAVX within the U.S. Commercial Pain Business Unit as part of the HCP Marketing Team 
• Make strategic recommendations to HCP Marketing Team for brand promotional sponsorship and activations (eg, exhibit, sponsorships, product theaters, advertising, et al.) for each meeting within the current plan year 
• Design and lead a Vertex cross-functional congress planning process to maximize the impact that the company makes at medical meetings and ensure clear understanding of objectives and roles among all Vertex stakeholders  
• Oversee adaptation, readiness and onsite deliver of exhibit booth and all promotional materials per congress including but not limited to: creative development/adaptation, CRC reviews, production/ordering, and shipping – ensure the creative agency and logistics vendors have clear scope and perform against specs and deadlines with high quality product 
• Manage Congress budget: oversee PO and invoicing and adapt as needed to meet financial targets  
• Outline all needed Vertex internal communications per meeting: pre-meeting briefing on activities/”what to expect” as well as post meeting summary of event learnings and impact  
• Ensure that exhibit booth staffing needs per Congress are identified and communicated 
• Work with Vertex analytics colleagues to assess value of and return on the program each year  
• Build recommendations for future year’s congress plan through the brand planning process 
• Other related duties as needed 

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong budget management and congress leadership experience  
• Ability to travel 35% of time to be onsite at 1/3 of all sponsored congresses 
• Experienced with assessing impact of promotional investments  
• Strong communication and presentation skills  
• Agile in thought and action, accustomed to fast-paced, brand-launch environment 
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word

Education and Experience:

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Pay Range:

$162,800 - $244,200

Disclosure Statement:

The range provided is based on what we believe is a reasonable estim