Associate Director, Comms Planning

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

Our NY based Carat Team is looking to add an Associate Director, Comms Planning to their team. We are a close knit and collaborative group. We get to support one of the largest tech companies in the world.

This is a remote role with a priority on New York based candidates.

As the Associate Director of Comms Planning, your role is a leadership role and a managerial one. Reporting to the Senior Director, Comms Planning, you will set the working style for the group, lead the strategic direction and is a marketing partner for your clients. You will develop 2+ junior level team members. You are expected to be an expert on the clients' business and a leader on the daily client business and within the agency. Demonstrate a working knowledge of the media space, for digital and also traditional channels, and available media research.

Comms Planning:

• Develop overall communications strategy for brand and assigned campaigns
• Analyze consumer behavior, market trends and brand's goals to best reach target audience
• Accountable for media plan output, accuracy, and overall excellence
• Work with activation department lead (programmatic, content syndication, social, search) to outline appropriate processes and timelines
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Conduct data analysis (in collaboration with Analytics team) to extract valuable insights and craft storytelling through data

Client & Internal/External Relationships:

• Be the central contact across investment, strategy, analytics, and creative teams
• Build trusting, collaborative relationships with clients at appropriate levels
• Manage expectations of clients and deliverables
• Grow business opportunities within current clients
• Identify areas of opportunity and implement process to improve them
• Develop junior level members of the team for career growth

Qualifications

• 4+ years of communications/integrated media planning experience,
• Subject matter expert in digital media and comms planning
• Subject matter expert in audience research and targeting
• Experience developing multiple tactical campaigns digital channels
• Experience managing a team of planners and supervisors in a large media agency environment
• Understanding of creative development and its role in media
• Comfortable with a high-volume account
• Working knowledge of Insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and Kantar Stradegy
• Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
• Experience with DCM, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile work environment, periodic in office days as needed
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $78,000 $126,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diver