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Humana’s The Hive is looking for a Senior Copywriter to join the team! The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.

The Senior Copywriter role is a critical conceptual thinker and leader within the Hive’s agile pod operating model. They are responsible for the development of strategic creative for marketing campaigns, individual growth and team coaching within the copywriting function, and managing the brand voice and verbal expression across both master brands, Humana and CenterWell. The Senior Copywriter uses creative writing expertise, business and brand insights, and analysis of moderately complex situations or data to recommend creative and strategic solutions for print, digital and environmental applications. This is a nationwide remote position.

Key Role Functions

• Strengthen consumer perception and corporate reputation by ensuring consistent, accurate use of the brand identity across all internal and external communications

• Collaborate with agency team to develop creative briefs, provides art direction to the team and external agency partners, and present strategic concepts to internal marketing partners

• Translate business and brand objectives into creative strategy for brand identity systems and integrated marketing campaigns

• Ensure brand consistency, campaign continuity, and creative quality within assigned agile pod as well as adjacent lines of business

• Develops creative content for all media including print, digital, social, video, and environmental applications

• Accountable for the creative development process from concept through final implementation

• Foster a collaborative creative culture and provide constructive critique that elevates outcomes

• Negotiate daily creative priorities and ensure the right resources are aligned to projects

• Proactively communicate progress against budget and schedule requirements. 

• Advise on relevant industry trends and establish creative development best practices

To be successful in this role, you are a strategic writer with proven ability to write original copy for marketing campaigns and oversee all aspects of translating brand voice and managing the verbal identity across a broad portfolio. You must be able to lead people and process to build dynamic brand identity systems and deliver exceptional creative that enhances brand value. Ultimately, you are a brand advisor and creative catalyst who will build a collaborative culture with the agency team, internal business and marketing partners, and external agencies.

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree in Advertising, Journalism, Marketing, or Communications

• 5+ years of copywriting experience in ad or creative agency

• Strategic thought leader with the ability to transform business needs into compelling consumer language

• Deep understanding and experience in consumer communications

• Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions

• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA in