Sr Director, Product Marketing - Cortex

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

FLEXWORK is an employee-centric reimagining of how we work. We built FLEXWORK based on employee feedback – it is about flexibility, trust, and choice whenever possible. It’s been a journey of disruption that has yielded the best of our values. We offer as much flexibility as possible, and choices that enable you to be most productive, including benefits that meet your needs and learning opportunities that you feel passionate about.

Our Approach to Work

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

The Senior Director, Product Marketing for Cortex will lead a team to be the voice of the Cortex products. This role will play a key role in planning and executing the product marketing strategy for Cortex product offering. Your team will own positioning, messaging, content creation and sales enablement for Cortex and work closely with stakeholders from product management, marketing, sales, and technology partners to drive business and market success.

Your Impact

• You will lead the planning, implementation, and management of the Cortex marketing strategy
• You will help plan and launch new offerings, capabilities and releases to the market
• You will partner with the product and leadership teams to develop targeted messaging, content and campaign strategy to create awareness, demand, and adoption for Cortex products
• You will partner closely with the marketing leadership & integrated campaign teams to create compelling awareness & demand generation programs
• You will lead and grow the product marketing team, including annual and quarterly planning, career pathing, org design and resource allocations
• You will design and implement marketing best practices and transformation initiatives to scale and growth the business
• You will serve as an industry evangelist & thought leader by blogging, engaging with social media, analysts, and speaking at customer & industry events
• You will be the subject matter expert and the go-to resource for the field on the target buyers, the market and competitive landscape and use this understanding to drive differentiated messaging and positioning

Qualifications

Your Experience

• Product Marketing - At least 10 years of product marketing or related experience - You'll need to have owned or executed full lifecycle product launches
• Leadership - At least 7 years leading teams - supporting them through positioning & messaging development, planning and executing go-to-market strategies, industry analyst influence - hiring and managing high performing teams
• Security Technology - An intermediate understanding of endpoint, network, identity and analytics technologies security operations roles and best practices - Knowledge of EDR, XDR, NTA/NDR, UEBA, SOAR, ASM or SIEM technologies is desirable - Knowledge of Cloud security and cloud operating systems patterns is desirable
• Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership
• Communicator and Writer - Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for customers, partners & sales
• Bachelor’s degree required, MBA is desirable or equivalent military experience required

Additional Information

The Team

Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that