TikTok LIVE Product Manager - Traffic & Ecosystem - Growth

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.



Why Join Us

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.



About the team

TikTok LIVE is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships with authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.



Responsibilities:

1. Responsible for formulating overall product strategies and plans for livestream user growth, with a focus on increasing the scale and activity level of livestream viewers. This involves optimizing user experience, studying supply and demand ecosystems, and configuring product strategies to achieve business growth objectives.

2. Manage the generalization of live streaming content and audience, including diversifying content and audience, expanding content to meet the needs of unsatisfied user groups, and developing growth strategies for important countries and regions.

3. Conduct in-depth user research and data analysis to gain insights into user behavior and needs. Understand user segmentation and differentiation, and develop corresponding growth strategies based on the characteristics of different user groups.

4. Implement user segmentation management and devise targeted product and marketing strategies for different user segments to improve user loyalty and growth potential.