Sr Director, Brand Marketing

Job Description

TASKS, DUTIES, & GENERAL RESPONSIBILITIES 

MARKETING STRATEGY 

• Develop the brand’s long-term marketing strategy for North America while supporting EMEA and other international markets as needed 

• Cultivate short and long-term views of the business and identifies key elements to achieve success 

• Drive the development of the annual Marketing Plan and sets clear strategic business goals for the Marketing team to ensure alignment and accountability to their key deliverables 

• Effectively supports product strategy and innovation priorities across the organization, relaying department and organizational opportunities and objectives, and identifying potential barriers as appropriate 

BRAND & CAMPAIGN MANAGEMENT 

• Direct the Brand Management team in crafting marketing strategies and insights-driven creative briefs that inspire their partners to deliver results-oriented, brand differentiating work 

• Lead the development of the brand campaign strategy and annual marketing plan that addresses business challenges/opportunities, grows brand awareness, strengthens points of differentiation, and drives fuel funnel conversion 

• Develop scalable marketing programs plus turn-key tools that can be leveraged nationally with retailers, elevating the Beyond brand while driving efficiencies 

• Collaborate with cross-functional marketing teams to ideate, produce, and execute on compelling brand touchpoints (e.g., website), assets (e.g., packaging, advertising collateral) and initiatives (e.g., brand campaigns) that deliver on priorities while maintaining brand integrity 

• Work closely with Insights and Analytics teams and partners to develop a deep knowledge of our target consumer and understand the effectiveness of our marketing programs 

• Analyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues and opportunities 

• Work collaboratively with cross-functional teams, leading the integrated strategic direction of product and packaging innovation and deployment 

STRATEGICS PARTNERSHIPS 

• Liaison with Strategic Restaurant partners to build and deliver best-in-class consumer marketing programs that drive the customer business through the success of Beyond products, as the single marketing point of contact for Marketing & Comms 

• Partner with Beyond Sales, Innovation, and VSM Teams to drive the innovation and renovation agenda across existing customers, while developing strategic sell-in presentations for potential new accounts and business development 

• Oversee all marketing related to pitching, testing, deployment and rollout of new menu items for all strategic partners 

• Ensure Beyond branding (e.g