National Health System Key Accounts - Sr Marketing Manager, Cardiovascular (US Remote)

Career Category

Sales & Marketing Operations

Job Description

Remote role that can be based anywhere in the US

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

The Marketing Senior Manager at Amgen leads the development and implementation of strategic marketing plans and activities. They coordinate with other departments, analyze market trends and consumer behavior, and align marketing efforts with the overall company goals.

What you will do

In the evolving healthcare environment, Amgen acknowledges the significance of Integrated Delivery Networks (IDNs) and Health Systems within the U.S. healthcare ecosystem. The Senior Marketing Manager for Cardiovascular National Health System Key Accounts will develop and implement Amgen’s Account-Based Marketing strategy and marketing capabilities for Tier 1 IDNs and health systems to support Amgen’s cardiometabolic portfolio.

This role will partner to develop and execute above brand/DSE solutions in collaboration with National Key Account Manager (NKAMs) to drive sustained, scalable customer behavior change aligned to Amgen’s branded and unbranded CV goals.  The Account-Based Marketer will engage key national account stakeholders within targeted IDNs & Health Systems, to create and deliver tailored customer messaging & education, co-develop & execute national account plans, and coordinate with field and home office cross-functional teams.

This new and influential role will contribute to shaping Amgen’s National Key Account Management (NKAM) strategy and marketing capability, including customer stakeholder mapping and profiling, developing branded and unbranded messaging, and creating targeted population health management and quality improvement education and resources tailored to the needs of IDN/health system customers.

The successful candidate will be experienced in leading matrix teams without direct authority. They should possess a comprehensive understanding of the U.S. healthcare landscape, including insights into health system/IDN drivers and business requirements. The candidate should be able to utilize data and insights to identify health system challenges and develop impactful messages and tactics; have experience in formulating and implementing health system marketing strategies and tactics with cross-functional field teams; demonstrate the ability to build relationships and engage health system leaders/stakeholders to develop pilot programs and solutions aligned with Amgen’s CV branded and unbranded goals; and possess strong skills in data analysis, cross-functional collaboration, and influencing.

Primary Responsibilities:

• Develop and shape Amgen’s Account-based marketing capability at targeted national accounts to optimize engagement with Tier 1 National Key Accounts and achieve our CV Health Systems unbranded/population health and branded goals (70/30 split)

• Partner with National Key Account Director to develop and implement a comprehensive, cross-functional National Accounts insights and engagement framework to coordinate internal (Amgen) activities and external (customer facing) activities with account objectives aligned to cardiometabolic portfolio needs in Tier 1 Key Accounts

• Develop, pilot, and deploy targeted insight-driven messaging and educational resources tailored to advance Amgen’s health systems CV branded/unbranded goals across the care continuum

• Routinely engage with leaders and KOLs at Tier 1 accounts to synthesize insights and understand key priorities, identify opportunities, and develop Amgen’s capabilities and thought leadership in population health management across the cardiovascular care continuum

• Lead and manage the National CV Health Systems Key Account-Based approach for targeted accounts, including establishing account strate