Director, Sales Operations
Ping IdentityAbout the role
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
The Director, Sales Operations will report to the Global VP of Sales Operations and is responsible for supporting the Ping Identity global sales organization. The primary role of this position is threefold:
The primary components of this role are:
- Sales Compensation Design & Operations: Own end-to-end sales compensation plan design and alignment to company GTM strategy, including quota and target setting, SPIF design and administration, and commission cost modeling. Develop pre-plan scenario analyses and monitor actuals vs. model to ensure comp plans effectively incentivize desired seller behaviors. Partner with Finance, HR, and Sales Leadership to ensure plan structures support strategic priorities including new logo acquisition, platform expansion, and SaaS conversion.
- Sales Capacity Planning & Productivity Modeling: Own and maintain the company's sales capacity model encompassing headcount tracking, hiring and attrition forecasting, and productivity. Develop and maintain the Quota Allocation Model, including ramp quota structures across a multi-year tenure model. Analyze actuals and trends vs. plan to surface risks and opportunities, and deliver data-driven headcount and productivity recommendations to the CRO and Finance.
- Coverage Model & Market Segmentation: Design and optimize the company's sales coverage model, including market segmentation methodology, account prioritization frameworks, and territory design. Develop and refine account and territory scoring models using propensity-to-buy and potential spend signals to ensure equitable, strategically optimized territory assignments across Strategic and Enterprise segments globally.
Sales Ops AI Center of Excellence: Lead the Sales Operations AI Center of Excellence, driving AI adoption and enablement across the team. Facilitate a recurring cadence of team sessions to share use cases, best practices, and emerging capabilities. Develop and maintain a strategic roadmap for how Sales and GTM teams can leverage AI tools to improve productivity, decision-making, and operational efficiency.
- People Leadership: Hire, develop, and mentor direct report(s), fostering a high-performance culture of analytical rigor, ownership, and continuous professional growth within the Sales Operations team.
Success in the role requires a strong analytical mindset, a team player approach, the ability to work across departments with disparate needs, and the credibility to deliver data-backed recommendations to executive leadership and the Board. The ideal candidate operates with a bias toward action in a fast-paced, PE-backed environment where efficiency, margin discipline, and ROI are paramount.
Responsibilities:
- Design, model, and operationalize global sales compensation plans aligned to company GTM strategy, including base comp plans, accelerators, kickers, and SPIFs.
- Own quota and target setting processes, incorporating ramp structures, cohort-based productivity assumptions, and attainment planning.
- Develop commission cost models (pre-plan scenario analysis and ongoing actuals vs. plan) and present findings to Finance and Sales Leadership.
- Own and maintain the sales capacity model, including detailed AE headcount tracking, forecasting of start dates and terminations, and attrition analysis.
- Build and maintain productivity models segmented by GEO, role type, and tenure cohort.
- Lead segmentation methodology design — defining how the market is sliced into ad
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