Senior Marketing Manager – Fluorescence Imaging Agents

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Primary Function of Position
Intuitive is seeking a strategic and experienced marketing leader to join our Global
Marketing and Insights team as Senior Marketing Manager – Fluorescence Imaging Agents.
This role is responsible for leading the global marketing strategy, positioning, and go-to-
market execution for Intuitive’s portfolio of fluorescence imaging agents used in da Vinci
surgery.
The ideal candidate brings deep experience in pharmaceutical marketing, combined
with a strong understanding of surgical workflows and hospital environments. This
individual will play a critical role in translating clinical evidence and product capabilities
into compelling, compliant, and customer-centric narratives that drive awareness,
adoption, and appropriate use of imaging agents across surgical specialties and
geographies.
This role will work cross-functionally with Product Management, Medical Affairs, Market
Access, Clinical, Regulatory, and Commercial teams to ensure marketing strategies are
aligned with clinical value, formulary dynamics, and launch readiness. The position is
instrumental in supporting product launches, lifecycle management, and sustained
growth of fluorescence-enabled surgical solutions.
Essential Job Duties
Marketing Strategy and Go-to-Market Leadership
 Lead the development and execution of global marketing strategies for
fluorescence imaging agents, from pre-launch through commercialization and
lifecycle management.

 Define product positioning, value propositions, and segmentation strategies that
resonate with surgeons, pharmacists, hospital decision-makers, administrators
and patients.
 Translate clinical, safety, and economic evidence into clear, compliant
messaging that supports adoption and appropriate use.
 Partner with regional commercial teams to adapt global strategies into locally
relevant execution plans.
Messaging, Content, and Campaign Development
 Develop customer-centric messaging frameworks that articulate the clinical value
of fluorescence imaging agents within surgical workflows.
 Lead the creation of global marketing content and commercial assets, including
core messaging, visual aids, digital content, training materials, and launch
toolkits.
 Ensure all materials align with regulatory, legal, and medical requirements for
pharmaceutical promotion.
 Support integrated marketing campaigns across digital, field, educational, and
congress channels.
Evidence Generation and Product Positioning
 Partner with Medical Affairs, Clinical, HEOR, and Market Access teams to inform
evidence generation strategies that strengthen product positioning and support
formulary adoption.
 Translate clinical trial data, real-world evidence, and health economic insights
into marketing claims and proof points.
 Monitor the competitive landscape, emerging technologies, and evolving
standards of care to maintain differentiation and relevance.
Cross-Functional Collaboration and Launch Excellence

 Work closely with Product Management to align marketing strategies with
product roadmaps and future innovation.
 Collaborate with Market Access and P&T engagement teams to ensure
marketing narratives support formulary review and hospital adoption.
 Support launch planning and readiness activities, including internal training, sales
enablement, and performance tracking.
 Provide structured customer and field insights back to internal teams to inform
strategy and execution.

Qualifications

Required Skills and Experience<