Regional Turf and Ornamental Sales Manager

Location: Charlotte, Nashville, or Atlanta regions

Salary Band: 65K+ Bonus Available: Based on Agronomic Sales

SUMMARY

The Regional Turf and Ornamental Sales Manager will serve as a key expert in their region, driving growth in the agronomics category and sports fields—a critical area for Ewing's continued success. This position plays a pivotal role in expanding the agronomic division, working closely with regional teams to optimize product offerings, adjust pricing, and forecast seasonal demand. Through these efforts, the Sales Manager will contribute to the sustained growth of this dynamic and strategically important segment.

PRINCIPAL ACCOUNTABILITIES

The Regional Turf and Ornamental Sales Manager will be empowered to make independent decisions for their region, particularly around product selection, regional pricing strategies, and seasonal forecasting, all while collaborating closely with Procurement and Product Management. This Role will manage 30+ key accounts, and be responsible for bringing on 20+ new accounts annually, these accounts should be a mix of large agronomic customers plus schools and municipalities with high volume sports field potential. In addition to managing key accounts, the Sales Manager will be responsible for branch and customer education, ensuring that both the branch staff and customers are well-versed in agronomic products and services. They will develop and implement agronomic & sports field programs, support customer visits, and coordinate with Branch Managers on promotions, product displays, and stock availability. This position is instrumental in advancing the agronomic division and will report directly to the Divisional Turf and Ornamental Sales Manager who is well versed in all things agronomic.

Requirements

• Senior Level 5 Years or More Turf and Ornamental Agronomics & Sports Field Category Experience.

Leadership & Communication

•  Conduct yourself with professionalism in all communication with fellow employees, customers, vendors, management, and Field Support Center staff.
• Attend and participate in company meetings.
• Read and contribute to Company communications, including (but not limited to) the Branch Briefs, E-News Alert, President’s Message, regional newsletters, etc.
•  Champion Ewing culture and commitment throughout all business activities.
• Communicate all operational and customers service issues with the Divisional Sales Manager and Regional Manager.
• Participate and represent Ewing in relevant regional organizations, associations, and activities.
• Educate branches and customers on best practices and product knowledge of Agronomic Products. Operations
• Execute the annual sales plan in accordance with the Company’s strategic objectives under the direction of the Divisional Sales Manager.
• Adopt and master the use of basic company tools and systems including technology, software, email, etc.
• Always provide superior customer service.
• Keep management informed by submitting necessary activity and results reports.
• Conduct other duties as assigned by leadership. Professional Development
• Actively participate in the Ewing training program, by using Ewing’s University and Individual Development Plans (IDPs).
• Participate in regular performance reviews.

• Continually update your professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies, as determined in collaboration with the Turf Product Manager.

Business Development

• Execute and attend branch marketing and business development events, including educational seminars and hands-on workshops, vendor product days, customer appreciation events, barbeques, etc., as directed by the Divisional Sales Manager.
• Service, support and grow existing accounts and establish new accounts in your sales territory
• Write custom and detailed agronomic programs for customers to specify Ewing products as best practices on their projects.
• Research and establish optimal regional pricing and product offering on Agronomic Products.
• Research and establish optimal regional pricing and product offering on Sports & Field Products.
• Responsible for forecasting sales and product use for the Region to ensure that the region always maintains the correct products at the correct stocking levels.
• Collaborate with Managers and Sales team on marketing efforts if necessary.
• Gro