Associate, Email Marketing

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:

The Associate, Email Marketing for the EUME Region will be responsible for establishing and executing revenue generating initiatives and events. The role will oversee continual optimization efforts on existing email campaigns, including personalization and affinity targeting. This role will drive email performance by working cross-functionally across several teams, including eCommerce, Retail, Marketing, Creative, Technology, Product, Analytics, CRM, and Site Merchandising.

This role requires strong analytical skills, advanced Excel capabilities, and fluency in English to support reporting, cross‑market alignment, and collaboration with global teams.

Hands‑on experience with Klaviyo, including campaign execution and automated flows, is a plus.

A Day in the Life:

RESPONSIBILITIES

• Email Marketing Execution: Implement email marketing campaigns tailored to the EUME region, ensuring alignment with business objectives and brand guidelines. Execute both BAU/broadcast and lifecycle email/SMS programs, including welcome, post‑purchase, and behavior‑based flows.
• Calendarization: In close partnership with Marketing and eCommerce, maintain email calendar and execute email campaign scheduling to ensure proper cadence, avoiding overlapping messages and ensuring key message integration.
• Performance Optimization: Analyze campaign performance, monitor key metrics, and provide actionable insights for continuous improvement.  Constantly conduct A/B testing to fine-tune performance. Test and optimize email content, layout, and delivery timing to enhance open and click rates, and identify opportunities to improve deliverability, engagement, and revenue.
• Segmentation and Personalization: Working with the Senior Manager, CRM to segment audiences, personalize communications and maximize engagement with the goal of offering omni-customer experience. Collaborate with CRM, Creative, and Product teams to develop effective content and promotional strategies. Drive email innovation for global audiences through personalization by targeting affinity purchasing, lifecycle stages, and site behaviors. Manage customer data attributes and segmentation to support advanced targeting and dynamic content. This is currently decided by Marketing and EC and signed off by Email team. We can plan to keep this flow and see how it evolves.
• Content and Creative: Support the development of email templates, provide clear brief to Creative team for asset creation with the goal of balancing commercial performance and brand storytelling. Conduct QA checks (links, dynamic fields, device rendering) to ensure flawless execution.
• Cross-Functional Excellence: Partner with eCommerce, Retail, CRM, Marketing, Creative, Merchandising team and the Headquarters to ensure alignment on commerce and brand equity building.
• Compliance Maintenance: Maintain compliance with regional data privacy regula