Senior Manager, Media Activation (Paid Search)

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for a remote Senior Manager, Media Activation to join its integrated growing Activation team! 

This role will be focused on Paid Search - overseeing, and crafting tactical SEM plans, managing the teams’ activation and success of those programs. You’d operate in partnership with account planning and analytics teams to understand clients’ business objectives and media goals, collaborating on how best to achieve those goals.

This role fits within your larger omni-channel, digital activation team, working alongside your teammates, fellow digital experts across all biddable tactics – Programmatic, Social, and Direct. With that team, we’ll encourage new ideas and collaborative thinking to further clients’ activation in pursuit of their goals: cross-channel audience targeting, variable attribution tracking, multi-tiered funnel objectives.

This is a hybrid role, based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What You’ll Do

• You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement

• Develop positive relationships with search community, vendors and Directors for optimal service levels and results

• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis

• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.

• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)

• Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.

• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.

• Build, or assist in crafting, POVs, standard methodologies, and key process documentation.

• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.

• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers

Who’ll Love This Job

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too! A builder who looks beyond the foundation to connect dots for program optimization

• A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into leading Paid Seach practices, (with a want to learn other channels) and who understands personalization and stays ahead of trends and tech within digital industry

• A cool cucumber – who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner

• A DOER – who doesn’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags

What You Sho