SEO Director (Remote in Europe/Freelance)

<h3>How do I know if this job is a good fit for me?</h3><ul> <li>You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development instead of playing mind games.</li> <li>You are independent, self-directed, and value works allow you to be creative.</li> <li>You want to keep your industry's knowledge ahead of the market.</li> <li>You breathe digital and yearn for an environment of like-minded people</li> </ul><p>Congratulations! You just found the right place.</p><h3>What is In Marketing We Trust all about?</h3><p><strong>We're a technical performance marketing agency, and we exist to solve tough problems in marketing.</strong> We bring an engineering mindset to complex marketing situations to deliver a scalable performance that generates an exponential return on investment.</p><p>Trust is in our name and is our guiding principle. To deliver on our purpose, we will conduct our business by the following Code of Ethics:</p><ul> <li>Build trust through every interaction with every person</li> <li>Always deliver in the best interest of our clients</li> <li>Invest in the success of every team member</li> <li>Build long-term relationships with our partners</li> </ul><p>Delivering these foundational codes will fund our continued growth while providing a fair return for shareholders.</p><h3>What is the internal culture like?</h3><p>Let's hear from our employees on why they chose to join and stay:</p><ul> <li>A good management team creates growth opportunities, embodies company values, and understands people's pain points.</li> <li>A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they're doing.</li> <li>Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work.</li> <li>No politics, no bullsh!t.</li> <li>Very good processes, clear expectations.</li> </ul><h3>About the Role</h3><p>🧭 <strong>Today:</strong><br/> You’ll focus primarily (90%) on overseeing a key enterprise client in the online travel industry where SEO plays a mission-critical role. Expect close collaboration with top-tier acquisition teams and high-performance SEO counterparts from across the globe.</p><p>🚀 <strong>Tomorrow:</strong><br/> As we grow our presence in the EMEA region (10%), you’ll also help shape and manage relationships with new clients looking to scale their business into the AustralAsian market—without the headache or headspace. This is our core differentiator, and your strategic input will directly support international expansion efforts.</p><p>This is a consulting-style, delivery-led role—<strong>you’ll design and lead solutions that you know work</strong>, not oversell pipe dreams. You’ll scope what’s realistic, manage expectations, and get results.</p><h3>Key Responsibilities</h3><p><strong>Client &amp; Project Management</strong></p><ul> <li>Act as 2IC to the Head of SEO, providing leadership on major SEO projects and client accounts.</li> <li>Own the delivery for a Tier 1 enterprise client in online travel, managing complex strategies across multiple stakeholders.</li> <li>Coordinate with flex-time Content Editors in the EU region to maintain SEO and content quality.</li> <li>Lead and coordinate a team of 20 freelancers and suppliers, including 5 direct client-facing collaborators, ensuring seamless cross-functional collaboration and alignment across all teams.</li> <li>Conduct client meetings, both virtual and in-person (travel costs covered).</li> <li>Provide SEO insights and recommendations to clients, ensuring they understand the value and impact of our work.</li> <li>Identify new opportunities for growth within the client’s account and the region.</li> </ul><p><strong>SEO Strategy &amp; Execution</strong></p><ul> <li>Develop and implement SEO strategies tailored to each client’s objectives.</li> <li>Cover the full SEO scope: technical SEO, content strategy, authority building, on-page optimisation, and AI-powered search innovations.</li> <li>Identify and implement automation opportunities to improve efficiency.</li> <li>Maintain high standards of execution across technical audits, content planning, and automation integration.</li> <li>Craft realistic scopes based on your expertise—no overpromising, no fluff.</li> <li>Contribute to client onboarding, proposals, and pitches when required.</li> <li>Support new business opportunities in the EMEA region with strategic input.</li> </ul><p><strong>Technical SEO &amp; Content Oversight</strong></p><ul> <li>Conduct website audits to identify issues affecting organic search performance.</li> <li>Recommend and oversee improvements in website architecture, internal linking, page speed, structured data, and crawl efficiency.</li> <li>Work with Content Editors to optimise content for SEO, ensuring alignment with <strong>E-E-A-T principles and user intent</strong>.</li> <li>Provide guidance on metadata,