Senior Manager - Brand Marketing

JOB SUMMARY

The Senior Manager will support Global Brand Marketing for The Ritz-Carlton and Ritz-Carlton Reserve and will report into the Senior Director, Luxury Brands for The Ritz-Carlton. In addition, this role supports key initiatives for the Marriott International Luxury Group such as the high-net worth strategy and implementation of guest segmentation. This individual will oversee a variety of projects ranging from strategy to execution and will play a critical role in content development for The Ritz-Carlton and Ritz-Carlton Reserve. The role requires connectivity with various internal groups, including digital and social; retail; loyalty; portfolio marketing; partnerships and continent marketing teams. In addition, this role will also support U.S. and Canada hotels and resorts providing guidance around brand standards.

This role supports efforts in defining the marketing and brand strategy in a way that is consistent with the brand business models and creates maximum profitability. This includes driving brand prestige, building brand preference and awareness as well as driving both impressions and engagement across all channels. The Senior Manager, Luxury Brands will focus on these priorities 1) support the development of the long-term brand strategy and multi-year planning efforts, 2) direct the execution of the brand marketing priorities, campaigns, partnerships, and events including continent and cross-functional resources, and 3) managing the business model & driving brand performance.  This role also focuses on supporting workstreams that accelerate prestige, perception and awareness requiring strong engagement with continent teams and properties globally.  

CANDIDATE PROFILE

Education and Experience Required

•    4-year degree from an accredited university in Business Administration, Hospitality Management, or related major.
•    6+years’ experience in a relevant marketing role or in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance.

Education and Experience Preferred
•    Experience with luxury brands 
•    Experience managing and defining transformational strategies for business units.
•    Excellent presentation skills to include large scale presentations and small group meetings. 
•    Ability to provide seamlessly provide oversight of multiple projects at any given time. 
•    Global sensibility and experience 
•    Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

CORE WORK ACTIVITIES

Key responsibilities and initiatives include:

Marketing Strategy, Execution & Brand Standards

•    Support of ongoing brand campaigns for The Ritz-Carlton and Ritz-Carlton Reserve to include strategy, creative development, creative delivery, as well as management and coordination with media agency on planning, execution, and reporting.
•    Oversight of content creation for The Ritz-Carlton to include custom content across social, editorial, email, and .com including ongoing content series, partnership content support, and hotel pull-through.
•    Development and refinement of brand standards to include evolved guidelines, such as experiential photography, hotel toolkit for brand campaign pull-through, and hotel partnership guidelines.  
•    Management of owned channel content calendar to ensure coordination and execution of key campaign themes throughout the year. 
•    Ideation around and execution of key partnerships for The Ritz-Carlton. Includes coordination with external partners and agencies, support and deployment of experiential activations, and resulting asset development for digital and social channels. 
•    Coordination with UX, digital, and hotel website teams to troubleshoot, advise on content distribution, and launch new enhancements for .com experience.
•    Development and delivery of presentation materials for key meetings including with General Managers, Directors of Sales and Marketing, Continent teams, Owners and Developers, and external agencies and partners. 
•    Management of multiple projects with agencies from monthly email creation to social/digital creative to guidelines and toolkits. 
•    Support of ongoing brand campaign evolution for The Ritz-Carlton to include rollout of new creative assets and hotel toolkit development. 
•    Communication on brand strategy, marketing framework, positioning, voice and strategic pillars, competitive environment across internal and external teams.  
•    Helps to develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals. 
•    Represents brand in external