Senior Paid Social Manager (LinkedIn)

Salary $75,000 - $90,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re looking for a smart, energetic, and innovative full-time, Senior Paid Social Manager to develop, execute and optimize social media programs and seek out the latest innovations and opportunities in social media to create action. The ideal candidate should be well-versed in LinkedIn Ads management and have a strong passion and knowledge of B2B marketing and lead generation.

What you will do

Campaign Management & Execution

• Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn and secondary knowledge on Meta and Twitter (X).
• Manage campaign budgets effectively to ensure the commercial success of campaigns.
• Strong understanding of B2B lead generation as it relates to Paid Social, working to drive and create campaigns with a full user journey from Awareness to Conversions.

 Client Leadership

• Ability to leverage campaign briefs & holistic understanding of client business goals into strategic recommendations & plans for paid social platforms
• Aid client team in the development of paid media strategies for a diverse range of agency clients, including complex, global B2B.
• Collaborate with wider TMP teams to ensure the paid social strategy is joined up with wider client aims and goals.
• Key understanding of how B2B clients operate in the market and demonstrating how Paid Social can help them achieve business outcomes

Tactic Planning

• Understanding of the full suite of advertising options within social platforms & how they can accomplish specific program goals
• Stays up to date on new platform offerings & innovations & proactively brings new ideas to internal & client teams for program expansion
• Collaborate with performance team members to ensure that Paid Social strategy aligns with other channels and initiatives
• Ability to create in-depth plans/strategies and relate how those will support other B2B media channel tactics across the client org.

 Insights & Reporting

• Use social media data to measure program effectiveness against KPIs
• Ability to translate paid media performance & insights into larger client business goals
• Ability to be a point of contact for the various internal client teams as well as having a strong client presence during strategic planning and reporting
• Ongoing recommendations for campaign growth, enhancement, and innovations

Department Growth

• A desire to help grow and develop a Paid Social strategy within TMPs US business
• Working closely with Global Social teams to ensure consistent client experience, process, and deliverables regionally.
• A desire to expand skillsets to help develop Social as a channel within TMP’s US business.

Requirements

Who you are:

• 6 - 8 years of experience in digital marketing.
• 4 - 5 years of recent experience in B2B paid Social.
• Strong understanding of social advertising platforms and tools.
• A strong understanding of LinkedIn is a must, and a working knowledge of additional social platforms is a bonus.
• Experience with complex audience targeting & segmentation, as well as, strategic retargeting implementation and lead generation strategies.
• Ability to manage against aggressive timelines with flexibility to rapidly shift priorities.
• Knowledge of other digital channels is a bonus but not essential (e.g. Search, Programmatic, or Organic tactics).

What you will need:

• B2B marketing experience.
• Agency-side preferable.
• Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management).

Benefits

What we offer in return:

• Medical, dental,