Specialty Channel Marketing Manager

Location: Louisville, CO
Work Environment: Hybrid; in-office 4 days per week
Employment Type: Full-Time
Compensation: $26.44-$36.06 per hour (approximately $55,000-$75,000 annually), dependent on experience
Department: Marketing, Americas
Reports To: Senior Integrated Marketing Manager, Americas

At Fjällräven, our mission is to inspire and enable more people to spend time in nature. Since 1960, we’ve created timeless, functional, and durable outdoor equipment designed to last for generations. Guided by our commitment to sustainability, quality, and thoughtful design, we believe every decision should help people connect with nature while leaving as little impact on the environment as possible.

As part of the Americas Marketing team, you’ll help bring that mission to life by creating meaningful experiences that connect consumers with our brand through our specialty retail partners.

The Specialty Channel Marketing Manager leads the marketing strategy and execution for Fjällräven’s North American specialty channel across the United States and Canada. Working alongside the Sales team, you’ll develop marketing programs that strengthen retailer relationships, elevate the consumer experience, increase brand visibility, and drive sell-through.

This is a role for someone who enjoys balancing strategy with execution; someone who sees opportunities, builds strong partnerships, and enjoys bringing thoughtful ideas to life.

Come walk with us.

WHAT WE OFFER

Click here to learn more about Fenix Outdoor’s benefits like:

• 401(k) with employer match to support your long-term financial wellbeing

• Comprehensive health and wellness benefits for full-time employees, including medical, dental, and vision coverage, long- and short-term disability

• Generous paid time off and paid company holidays to rest, recharge, and get outside

• Product discounts and access to Fjällräven outdoor events

• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

WHAT YOU’LL DO

As the Specialty Channel Marketing Manager, you’ll help shape how consumers discover Fjällräven through specialty retailers across North America. By building thoughtful marketing programs and meaningful retail partnerships, you’ll strengthen our presence in stores, online, and at events where people begin their next adventure.

Your work will help ensure our wholesale partners have the tools, experiences, and support they need to introduce more people to the Fjällräven brand while driving sales at specialty retailers.

Specialty Channel Strategy

• Own the seasonal marketing strategy for the Specialty channel across the United States and Canada

• Partner closely with Regional Sales Managers to align marketing investments with business opportunities

• Translate national brand campaigns into compelling trade marketing programs

• Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through

• Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag

Retail Partner Marketing

• Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners

• Build strong, proactive communication channels with specialty retail partners

• Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs

• Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care

Campaigns, Events & Activations

• Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences

• Provide hands-on support to bring events, trade marketing, and brand activat