About the role
AWS is seeking a strategic Senior Program Manager to define and lead the global expo experience across AWS's 1P events portfolio. As organizations navigate an AI-driven world, this role will shape how AWS showcases its capabilities, connects with customers, and drives engagement through world-class expo experiences that deliver measurable business outcomes.<br/><br/>You'll own the strategic vision and framework for AWS expo experiences across 1P events, including Global Summits and re:Invent, establishing the standards, guidelines, and measurement protocols that ensure consistent, high-quality execution across all regions. This includes defining key messaging in partnership with business owners, enabling global teams on AWS Brand expression, and maintaining a centralized demonstration catalog that ensures consistent messaging and use cases are represented across all events. By leveraging data-driven insights and emerging technologies, you'll create immersive expo experiences that educate customers through hands-on practices, showcase cloud and AI innovation, and drive measurable business impact.<br/><br/>This role requires proven experience leading global expo and cross-regional programs, strong strategic thinking to translate strategy into actionable frameworks, and excellent stakeholder management across multiple organizational levels. You must demonstrate a data-driven approach to program measurement and optimization, experience managing large-scale expo or experiential marketing programs, and strong cross-functional leadership capabilities to manage multiple concurrent initiatives. Exceptional communication and collaboration skills across diverse, global teams are essential for ensuring consistent execution while enabling appropriate regional customization.<br/><br/><br/><br/>Key job responsibilities<br/>Roles and Responsibilities: <br/>• Define and establish the Global Expo Framework that sets strategic direction, standards, and guidelines ensuring consistency, quality, and alignment with AWS brand values and topline messaging across all regional implementations<br/>• Collaborate with Regional Expo Leads in a two-way partnership to gather regional insights, market intelligence, and on-the-ground feedback that informs and evolves the global strategy, ensuring the framework remains relevant, practical, and responsive to diverse market needs<br/>• Establish global standards for expo floor design (including naming conventions), interactive elements, audience and business area definitions, and customer engagement that align with AWS Brand guidance — creating comprehensive guidelines that Regional Leads can adapt while maintaining the integrity of the global experience<br/>• Work with business owners to define key messaging for the global portfolio — including Product Marketing and other strategic initiatives — ensuring consistent messaging across all 1P events. <br/>• Work with AWS Brand to enable global teams on brand expression and expectations for Expo, ensuring alignment with AWS brand standards across all regional implementations<br/>• Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events — maintaining a centralized repository of approved demonstrations that represent AWS capabilities consistently worldwide<br/>• Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events, establishing metrics for customer engagement, business outcomes, operational efficiency, and program ROI<br/>• Report on global program performance to executive stakeholders, providing comprehensive analysis of expo effectiveness, business impact, and strategic recommendations for program expansion and optimization<br/>• Maintain framework governance by establishing clear processes for updates, exception approvals, and change management while ensuring compliance with legal, security, privacy, and regulatory requirements