Digital Reach Specialist

Job Title: Digital Reach Specialist

Ministry/Department: Digital

Reports to: Digital Project Manager

Status: Full-time, exempt

Supervisory Role: No

Objective

The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The individual in this role should have a deep understanding of YouTube content creation best practices and a finger on the pulse of audience preferences in the local church realm.

Key Responsibilities

• Channel Growth and Optimization

• Increase subscriber count and viewership
• Develop and implement strategies for growth, including setting and achieving quarterly targets
• Optimize video titles, descriptions, tags and thumbnails for better visibility

• Content Strategy and Creation

• Collaborate with content creators and digital teams to develop and execute content strategies
• Identify trends and create new content formats (e.g., short-form evergreen content)
• Ensure a consistent flow of high-quality content across all channels

• Multi-channel Management

• Manage and optimize multiple YouTube channels with consistent branding
• Maintain content schedules and ensure timely video distribution
• Apply YouTube SEO best practices to improve search rankings and visibility

• Performance Analysis and Improvement

• Monitor key performance metrics and provide regular reports on growth and engagement
• Use data insights to refine content strategies and make informed optimizations
• Stay updated on YouTube’s algorithm changes, features and industry trends
• Apply proven growth strategies to continuously increase YouTube reach and performance

• Cross-team Collaboration and Support

• Partner with media, digital and online teams to align content strategies and best practices
• Ensure collaboration across departments for content creation and community engagement
• Assist with other responsibilities as needed

Competencies

• Model The Church of Eleven22’s mission, vision and core values
• Ability to maintain strict confidentiality
• Ability to adapt to change
• Strong proactive communication skills
• Ability to develop and implement video content strategies
• Experience planning content calendars and managing publishing schedules
• Data‑informed decision‑making and KPI ownership (YouTube Analytics)
• SEO/metadata and discovery competency
• Ability to build organizational relationships/partnerships and influence across teams

Education and Experience

• Minimum of three years of experience managing YouTube channels preferred
• Track record of YouTube growth and experience
• Experience with YouTube SEO, including keyword research, tags and descriptions preferred

Position Type/Expected Hours of Work

This is a full-time, exempt position. Days and hours of work may vary based on church needs.

The church has several big events, (“All-Skates”) throughout the year to help further the mission of Eleven22. These events are mandatory for all staff to be in attendance and may vary, depending on the vision cast for the current year.

Our entire staff family is called to act