Marketing Manager, Biometrics

 

 

An Amazing Career Opportunity for a Marketing Manager, Biometrics!! 

Location: Austin, TX; Palm Beach Gardens, FL

Job ID: 48768

 

At HID, we are passionate about the power of verified, trusted identities to help people get where they need to go and achieve what they want to do.

HID is a leading innovator in biometric technology solutions, dedicated to enhancing security, convenience, and user experience across consumer and commercial markets. Our cutting-edge biometric products empower individuals and organizations to securely access devices, applications, and physical spaces with ease and confidence.

We are seeking an experienced Marketing Manager to lead our efforts in . The ideal candidate will have a deep understanding of biometric technologies, market trends, and customer needs, coupled with strong skills to drive product strategy and execution. He will report to the VP of Marketing Communications.

Join HID and play a pivotal role in shaping the future of biometric technology, consumer electronics, and digital security. If you are passionate about leveraging biometrics to enhance security, convenience, and user experience, we want to hear from you! 

 

Who are we? 

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: www.hidglobal.com and https://youtu.be/23km5H4K9Eo 

 

 

Biometric Identity Technologies BIO: 

At the Biometric Identity Technologies Business Area, within HID, we aim to create a safer world with biometric solutions that enhance everyday life, ensuring trust and reliability in every interaction. As a trusted biometric leader, we seamlessly and ethically protect people, places, and things, where we create a secure and equitable environment where everyone’s data is protected and their privacy respected.  

Driven by years of innovation, we offer a broad range of biometric identity technologies for transactions requiring irrefutable proof of identity, such as customer onboarding, fraud prevention, loss prevention, seamless travel, forensic investigation, background checks, border security, and government benefit issuance. We provide peace of mind to a great array of organizations and industries who know that they are getting the highest level of safety and security through trusted identity. 

 

As our Marketing Manager Biometrics, you’ll support HID’s success by: 

• Managing internal and external resources to successfully deliver marketing initiatives 
• Owning campaign design, execution and testing, including email/content marketing strategy, landing pages, webinar execution, paid media, nurture programs, etc. 
• Developing and executing measurable regional demand creation programs that drive leads and revenue through direct and indirect sales teams 
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience 
• Localizing content for new product introduction deliverables based on developed positioning and messaging 
• Developing relationships and working directly with vendors as needed 
• Staying up-to-date with the latest marketing and advertising technology trends and best practices 
• Positioning and branding products and solutions through the website and e-commerce platforms.
• Managing advertising, sponsorships, tradeshows and other tasks related to event and conference management 
• Working collaboratively 
• Researching, creating and editing content including marketing campaign content, customer notifications, blog posts, B2B presentation decks, business case studies, video and infographics 

 

 

Your Experience and Background include:  

• BS degree in marketing,