Community & Content Strategist

About Flamingo

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure  and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources. 

 

Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

 

The Flamingo working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the team

We’re redefining personal care with innovative, high-performance products that put women first. At Flamingo, we believe in challenging industry norms, celebrating choice, and making personal care fun and effective. If you’re ready to help shape the next chapter of our brand on social media, we’d love to hear from you!

About the role

Flamingo is looking for a dynamic Content & Community Strategist to concept, create, and edit engaging content for our social channels while also fostering an active and engaged community. This hybrid role requires a creative, strategic thinker who understands platform trends, social analytics, and audience engagement—someone who can bring our brand to life through compelling content and meaningful interactions.

If you’re a natural storyteller with an eye for aesthetics, a pulse on social trends, and a passion for building relationships with online communities, we want you!

What you will accomplish

Content Production & Strategy (50%)

• Develop and execute best-in-class social content that aligns with Flamingo’s brand voice and values.
• Concept, shoot, and edit video and static assets optimized for platforms like TikTok, Instagram, and emerging channels.
• Stay on top of trends and social-first storytelling techniques to drive organic engagement.
• Collaborate with internal teams and external creators to develop fresh content ideas that resonate with our audience.
• Help maintain a social content calendar that balances evergreen, trend-based, and campaign-specific content.
• Monitor performance metrics, analyze engagement data, and optimize content strategies based on insights.

Community Management & Engagement (50%)

• Build and nurture an active, engaged community across social platforms by responding to comments, DMs, and tagged content with an authentic and on-brand voice.
• Develop and implement strategies to encourage user-generated content, brand mentions, and conversation.
• Work closely with internal growth teams to help nurture and support TikTok affiliates, ensuring they feel engaged and equipped to create content that drives sales.
• Identify and engage with brand advocates, influencers, and like-minded brands to expand our reach.
• Surface key customer insights, feedback, and trends from the community to inform content and brand decisions.
• Manage crisis communication moments with poise, escalating concerns as needed.
• Work closely with internal teams to ensure a seamless brand experience.

This should describe you

• A social media enthusiast who unders