Retail Marketing & Visual Merchandising Manager, NAM

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France, with a U.S. headquarters in Ogden, UT.

Job Description

The Retail Marketing & Visual Merchandising Manager is responsible for bringing the retail marketing strategy to life in North America. They will enhance and coordinate our retail ecosystem by translating our brand story into immersive, on-the-ground retail experiences that engage consumers and drive sales.

In this role, you will act as the conduit to the global brand retail experience team and ensure localization of campaigns, tools and platforms as you help create a consistent, global brand experience for Salomon.

This role will focus on both Sportstyle and Performance with an emphasis on accelerating and executing our retail presence in our defined epicenters. This is an exciting opportunity, in a new role, to join a fast-growing performance and lifestyle outdoor brand, where innovation, sustainability, and culture converge.

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
• Half-day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• “Powder Bell” powder days throughout the winter season
• Yearly health and wellness stipend to put towards physical, emotional or mental health
• Opportunities to engage in the community and with industry partners

ESSENTIAL DUTIES & RESPONSIBILITIES 

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily: 

Retail Brand Marketing: 

• Collaborate on the development and execution of retail marketing campaigns that amplify seasonal storytelling, product launches, and promotional moments across retail locations 
• Key partner and point of contact with creative partners - work with internal and external creative partners to develop our seasonal DTC Retail initiatives. Deliver creative briefs to creative agencies and oversee the progression of the creative process ensuring accuracy of all deliverables and final execution, remaining on budget and meeting timelines. Maintain and manage a roster of creative agencies to work with on various concepting and production projects to bring seasonal campaigns, elevated marketing, and special projects to life 
•  Responsible for developing the retail marketing calendar inclusive of in-store displays, events and digital activation including our CRM programs 
• Work closely with sportstyle and performance brand teams to understand regional marketing plans and what role retail plays in our launch strategy 

Community, Events and Activation: 

• Be the link between the brand and retail staff by assisting with day-of coordination for retail events, community meet ups and in-store happenings with store staff 
• Provide retail point of view on event trends and experiences at retail and identify opportunities to engage consumers as they align with our global activation guidelines 
• Work closely with store managers to establish run of show and event success metrics  
• Work closely with field marketing team to align on partnerships, events and ambassador network 
• Be the direct contact to bring S/PLUS (Salomon loyalty program) activations and promotions to life at retail 

Store Visual Merchandising and Operations 

• Support new store openings with tailored marketing and visual merchandising strategies to create strong first impressions in new markets 
• Monitor campaign performance and st