Senior Brand Strategist

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity  

As a Senior Brand Strategist, you will be responsible for developing, maintaining, and evolving the way our brands go to market. With collaboration across teams to drive the most compelling, differentiating brand strategies, you will be responsible for long-term success and accountable to a variety of initiatives around the Adobe organization relevant to these brands.  

What you'll Do  

• In partnership with cross-functional marketing teams, develop core brand strategies and positioning documents that inform product strategy, naming, partnerships and sponsorships, brand marketing, social activations, and more.  

• Lead the creation of campaign creative briefs for internal and external teams, ensuring that each marketing initiative ladders up to a cohesive strategy.  

• Develop names and naming architectures for new products, features, programs, events, and other business-leading initiatives that position Adobe at the forefront of the industry. 

• Develop brand architecture and gain alignment across the organization to ensure Adobe goes to market in the most coherent, progressive manner. Advise on the evolution of this architecture as new brands, products, and technology initiatives are developed. 

• Be the primary advocate for our audiences, ensuring that strategies are designed with them in mind.  

• Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach and ensure that all our work is backed by concrete qualitative and quantitative insights.  

• Partner with our Brand Measurement team to quantify the impact of our work, developing narratives that communicate the collective value of our marketing initiatives.  

What will help you succeed 

• Deep experience in strategic development in an agency or in-house setting.  

• Experience leading all aspects of brand strategy for sub-brands within a larger brand architecture, preferably on mass-market consumer brands.  

• Fluency in consumer insights research and brand measurement, with the ability to interpret and define implications of research as it pertains to each portfolio brand.  

• Great cross-functional communication and collaboration skills, and the ability to translate complex critical thinking into simple, focused narratives that can travel across the organization.  

• Experience working with creative teams and/or creative agencies to develop provocative, breakthrough work on brands in rapidly-evolving categories.  

• Exceptional problem solving skills, with experience leading projects with minimal oversight.  

• B2B and B2C experience preferred.  

• Adobe is an intensely creative environment; we’re looking for strategists who take the work seriously, alongside a healthy dose of levity.