Revenue Operations Process Expert

Who we’re looking for 

We’re looking for a Revenue Operations Process Expert to shape how our go-to-market engine actually works. 

In this role, you’ll own the design, governance, and ongoing evolution of Fieldwire’s GTM processes within Salesforce (SFDC). Your focus isn’t on configuring the system, it’s on defining how work should flow across Marketing, SDR, Sales, and Customer Success, so everything operates as one cohesive system. 

You’ll act as the bridge between business and technical teams, translating GTM strategy into clear, scalable process logic and requirements. 

This is a process architecture role, not a systems administration role. Success isn’t measured by tickets closed or configurations shipped; it is measured by clarity, scalability, adoption, and performance.  

What you’ll be doing 

Design End to End GTM processes 

• Build and evolve workflows across Marketing, SDR, Sales, and Customer Success 
• Ensure inbound, outbound, and account-based motions work together as a unified system 
• Define lifecycle stages, ownership models, and clean handoffs across teams 

Translate Strategy into Execution 

• Translate GTM strategy into:  
  • Process flows 
  • Decision logic 
  • Business requirements 
  • Acceptance criteria 
• Partner closely with CRM and Systems teams, acting as the primary interface with GTM stakeholders 
• Ensure implementations reflect business intent (not just technical feasibility) 

Own Process Governance & Data Clarity 

• Define and enforce:  
  • Source-of-truth definitions 
  • Data ownership models 
  • Process standards across systems 
• Create clear, human-readable documentation so teams understand how things work 

Define routing, prioritization, and signals 

• Design lead, account, and opportunity routing strategies 
• Build prioritization frameworks based on segmentation and signals 
• Eliminate gaps, duplication, and conflicting engagement paths 

Drive Performance & Continuous Improvement 

• Define SLAs, KPIs, thresholds, and success criteria across GTM motions 
• Design and deliver high quality process training to drive GTM team members to optimize day to day activities 
• Monitor process health (e.g., coverage, routing accuracy, adoption) 
• Continuously iterate as GTM strategy, segments, and tooling evolve 

What Success Looks Like 

• GTM processes are clearly defined, consistently executed, and widely adopted 
• Stakeholders understand how the system works without relying on tribal knowledge 
• Salesforce reflects intentional design, not incremental patchwork 
• Process changes are scalable, testable, and measurable 
• Business and systems teams operate with shared clarity and alignment 

What This Role Is Not 

• Not a Salesforce Administrator — does not own configuration or system builds 
• Not a Marketo / campaign execution role 
• Not a reporting or analytics-only function 
• Not a ticket-based support role for CRM requests 

What We’re Looking For  

• 5+ years in Revenue Operations, GTM Operations, or Sales/Marketing Operations  
• High learning agility and analytical thinking  
• Proven ownership of lead management, routing, or demand processes in complex GTM environments