Analyst, Business Intelligence - Partner Reporting and Insights for News Group Consumer Analytics & Data Science

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Analyst, Business Intelligence - Partner Reporting and Insights for News Group Consumer Analytics & Data Science

About Yahoo

Yahoo is a global media and tech company that connects people to their passions. We reach roughly 700M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

What this team is looking for

Yahoo is looking for a versatile data enthusiast with excellent business sense, outstanding analytical skills, a proven ability to communicate analytical findings, and rich experience in leveraging various data sets. We are responsible for providing fast, clean, and relevant data for key measurements and insights about the users of Yahoo.

 

This individual contributor role will be responsible for Reporting and Insights for Yahoo’s Partner Portals (AT&T, Frontier, and Rogers) as well as support on special projects. This person will be working directly with internal stakeholders including News Business Development Managers, News Product Managers, News Editorial, and other YARD (Yahoo Research and Analytics) internal stakeholders to deliver reports and actionable insights, while driving data-led decisions that inform Yahoo News Group’s strategy.

 

Day to Day Responsibilities

• Analyze performance (web & mobile) across Yahoo News Group products (Homepage, News, Entertainment & Life pages, in addition to the News App), to understand user trends, behavior and competitive landscape

• Act as the Business Intelligence lead for multiple squads in an agile work environment.

• Support the News Group Analytics team with weekly, monthly & quarterly performance reports

• Present and communicate performance results and findings to various stakeholders at all levels

• Support ad hoc analyses coming from leadership and other key stakeholders within the company

• Monitor data quality issues, partnering with other teams to surface gaps/inconsistencies

• Research market opportunities using third-party data sources such as Comscore, Similar Web, Shareablee, Data AI, Emplifi, etc.

 

Basic Requirements (Must Have)

• Bachelor's degree (Master’s preferred) and experience in digital analytics and insights delivery.

• 1+ years of experience generating actionable insights that aid data-driven decisions in building great products with great user experience.

• Experience using web/mobile analytics tools such as Adobe Analytics or Google Analytics

• Proficient in data visualization tools such as Google Studio, Tableau, Domo, Looker or similar tools is a must.

• Expert knowledge of SQL is needed.

• Experience conducting analyses across Digital Content and/or Product teams.

• Strong analytical skills and quantitative mindset with understanding of basic statistics. 

• Proven track record and enthusiasm for complex problem solving and analysis, including working with large data sets and great Excel skills.

• Strong communication skills and ability to craft and present data driven analyses and insights to articulate performance and opportunities to key stakeholders.

• The ability to work across multiple disciplines with both data and non-data focused people alike.

• Ability and enthusiasm to work in a fast-paced environment where deadlines can sometimes be tight and stakeholder needs immediate.  

• A hands-on attitude. Someone who is not afraid to dig into technical/instrumentation issues and won’t be stopped until they find the right solution.

• Self-motivated and results-driven.

• Media industry experience is a must.

Desired Characteristics (Preferred)

• Master's Degree in Business, Statistics, Computer Science, Economics, Marketing, MBA, Engineering, Mathematics, Finance

• Proficient in programming languages such as Python or R preferred.

• Extensive experience collaborating with Product teams/Product Analytics

• Experience in report automation

• Knowledge of social media analytics (Facebook Insights, Snapchat Analytics, Conviva, YouTube Analytics, Listenfirst