New Product Introduction Marketing Lead – Hybrid Systems

New Product Introduction Marketing Lead – Hybrid Systems

Description -

The One HP NPI marketing team is looking for a marketer to develop insights-led new product introduction (NPI) strategies and assets, with continuous refinement and oversight through product lifecycle. This role will be focused on the Hybrid Systems portfolio.

Reporting directly to the Senior Manager of NPI and Product Marketing for HP Solutions Hardware, the candidate will experience a range of tasks including but not limited to:

• Plan and execute assets including imagery, messaging, above and below the fold etail, and digital/social ads for ecommerce and marketing, ensuring proper, on-time delivery within HP systems for launch readiness.

• Collaborate closely with product marketing leads, product management, Go-to-Market, and regional marketing teams to bring the 4Ps of marketing to life

• Inspire and manage agencies to develop impactful, high-caliber work

• Forecast and manage budgets for your projects.

• Support the development of product value propositions.

Knowledge & Skills:

• Knowledge of marketing principles, practices, tactics and tools.

• Understanding of strategic communications planning and how it informs world class briefs and therefore world class creative.

• Understanding of the role of creative across the mix with the ability to ascertain great from average creative.

• Experience in managing multiple concurrent projects or programs from insights to in-market (including production).

• Exceptional writing—must be able to influence and write messaging.

• Experience in creative production for optical and digital photography, optical and CGI video, and traditional advertising production (digital, social, etc.).

• Curiosity of AI and high appetite to learn and use approved AI tools.

• Exceptional project management skills.

• Pragmatic approach to managing curve balls—someone who always finds a way to “get it done.”

• You are unfailingly diplomatic and openly consultative.

• You can ably manage budget planning and process.

• You are excited to lead by example, and mentor less experienced team members.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US ben