Brand Management - Associate Brand Manager
Creative Artists AgencyAbout the role
Job Description
Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Brand Management is a division of CAA. We support iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. We do this by partnering our clients with the world's leading manufacturers, wholesalers, retailers, and operators, through licensing, strategic partnerships and joint ventures. Operating in 20 countries worldwide, we work as part of our clients' teams to build revenue generating and storytelling brand extension programs across all categories and channels of distribution.
The Role
This client-facing role offers the successful candidate a unique opportunity to touch several functions including strategy, sales, product development, marketing, and more.
We're looking for someone with a demonstrated passion for business, client service, and a can-do attitude. The role is a critical part of our team and is responsible for a wide variety of duties from administrative support to client and licensee management.
This role provides essential support to the client team on all tasks related to the successful delivery of a client's consumer products program. Key activities include coordinating with licensees, report and presentation building, retail and product strategies, marketing ideas, desk research and trend analysis, and managing meetings both internally and externally.
Responsibilities:
Develop network of relationships and partnerships with Client and internal teams
Maintain detailed records relating to distribution, account / product approvals, etc.
Work cross functionally with internal parties to facilitate continuous communication
Protect Brand DNA and image
Manage contractual compliance by maintaining detailed records of all licensed contracts, terms and obligations through input of contracts into Brand Comply or other tools
Evaluate market trends, competitive landscape and business news by category
Assist client team with day-to-day responsibilities
Manage and oversee standardized processes across local teams (Business Recaps, Quarterly Meetings, Trackers)
Manage partner onboarding
Maintain annual calendars for key moments and product launches
Work with Client Team(s) to manage existing portfolio of licensees including branding, category expansions, distribution channel requests, renewals, product approvals, etc.
Track budget changes and actual performance to budget
Oversee customs authorizations and notifications
Work with Client and internal creative teams to build sales/marketing materials to pitch new opportunities
Oversee and ensure product development approval processes and timelines are being upheld across all licensees
Ensure communication of comments and revisions between licensee and clients and act as a general liaison
Assist with budget planning, tracking changes and actual performance to budget
Request forecasts and reporting from licensed partners + local teams / communicate with finance teams
Qualifications:
Minimum of 2+ years' experience working with licensing agency, brand holdings company, financial institution or brand management experience in a client facing role
Graduate caliber, with good commercial understanding of business
Experience of working with businesses and key decision makers
Ability to implement projects with a high
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