Global Head of Convenience

Global Head of Convenience

Level

3

Location -

TBC: Dublin, London, New York

Line manager

Grainne Wafer, Global Director Beer, Vodka, Liqueurs and Convenience

The Ready to Drink (RTD/RTS)/Convenience space has significant potential to help Diageo achieve its growth ambition of increased market share. It is a category bigger than all other spirits categories bar vodka, forecast to overtake this also. Diageo is looking to implement a progressive relook at our approach to winning in this category across all aspects of the business model and portfolio.

To unlock this potential, we need to rapidly define and implement a winning strategy, balancing the need for speed and experimentation, with the right long term strategic interventions.

This role is responsible for defining the Diageo convenience expansion strategy and roadmap and drive the delivery of this, working with existing and new markets and a broad cross functional team (strategy/finance/supply/innovation) to solve the greatest challenges and build the convenience capability needed to enable Diageo to improve the value of the convenience opportunity.

Initially you will orchestrate a cross market, cross functional squad to shape the approach, identifying and co-ordinating the immediate interventions across a number of key brands/categories and markets.

In the longer term, the plan will be to scale Convenience to deliver Convenience for more brands and into more markets – and do so in a way that improves value and efficiency across Diageo.

The role is also accountable for codifying and co-ordinating standard process from market defining the optimum marketing model to win across mental and physical availability as well as working closely with GBTs and the innovation function to develop new platforms that can scale to multi market as well as supporting markets to develop their own ‘local jewels

Structural complexity

This will require an ability to initially mobilise a cross skilled team to scope the opportunity in partnership with key markets, strategy, supply, innovation and global brand teams. This squad will form a series of recommendations which will define the future way of working and convenience structure.

To win in convenience will require new capability as it's a different proposition to the rest of our portfolio due to operational (retail landscape and cold space), supply (supply location choices, manufacturing, 3rd party management) and RTM and distribution differences. Convenience takes us deeper into the FMCG space with the ability to fast follow and scale – and have the agility that comes with that to be successful, which requires different operating models.

Role accountabilities

• Define the RTS opportunity for Diageo
• Define the one Diageo RTD strategy - aligning portfolio priorities for RTD, establishing the occasion spaces, brands/markets to be prioritised.
• Mobilise and orchestrate a skills based squad to own the development of the strategy and map out key cross functional interdependencies and enablers.
• Align the executive team to the implications of this strategy and ensure the enablers are in place in order to deliver
• Drive delivery of roadmap
• Define operating and commercialisation models to enable the key selected markets to rapidly set up and scale up RTD
• Partner with new/existing markets to address the biggest issues.
• Work with supply to define the accurate footprint to support implementation of the plan.
• Build RTD capability so it becomes embedded in our organisation.
• Define the optimum marketing model to win share and create a Diageo leadership position in the category across consumer and commercial growth levers.
• Work with in the innovation and R&D teams to ensure that we have the right pipeline of