Product Marketing Manager, Retail

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

Come join the leader in identity, security and trust. You belong at Okta.

Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.

Our focus on the world’s largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of healthcare organizations. 

This is a highly cross-functional role, working alongside our product, marketing, and go-to-market teams.

Job Duties and Responsibilities:

• Build the go-to-market playbook for healthcare industries by identifying key personas, sizing the market and understanding the competitive landscape
• Create industry-specific messaging and assets to articulate how Okta solutions address these industry business challenges
• Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel
• Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle
• Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers
• Represent the voice of the customer to align internal product and partner roadmaps with industry’s needs
• Be the public face of healthcare thought leadership at virtual events and demand gen activities such as webinars

Minimum Knowledge, Skills, and Abilities:

Required:

• 5+ years of product marketing, solutions marketing, or experience with IT products in the healthcare industry
• Proven track record of marketing or selling to business decision makers within large organizations
• Strong written and verbal communication as well as presentation skills
• Ability to drive complex, cross-functional projects without a proven playbook
• Understanding of technical challenges within healthcare organizations, including an understanding of their business goals

#LI-Remote

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. 

The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:$105,000—$175,000 USD The OTE range for this position for candidates located in the San Francisco Bay area is between:$131,000—$197,000 USD

What you can look forward to as an Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Fostering Diversity, Equity, Inclusion and Belonging at Okta 

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative