Job Description Summary

The Associate Director, Non-Acute Marketing reports into the Sr. Director, US Region Strategic Marketing  and is responsible for the development and execution of a US Region (USR) strategy for non-acute, alternate site care settings (Alt Site) across all applicable USR Business Units (BUs).  The position will work in close partnership with the Strategic Customer Group (SCG), BU Marketing teams, and our collective USR Marketing functions to ensure short and long-term growth objectives.

This role will partner on the development, activation, and execution of a comprehensive Alt Site commercial strategy, and ensure respective BUs are positioned to meet customer needs in the space.  This role will have initial focus on Enterprise account activation within several key Alt Site segments and will also be responsible for cross-BU account activation across other next level accounts spanning multiple BUs.  Further, they will be responsible for developing a multi-year strategy which includes USR portfolio and product strategy requirements. NOTE: Candidates must be able to work on-site at one of our BD offices 4 days per week.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Primary Responsibilities:

Acts as US region (USR) Marketing leader for Non-Acute segments and customers, and collaborates with SCG & BU Marketing Leadership to coordinate region-wide initiatives and drive execution.

• Creates multi-business unit strategy resulting in clear value offer and commercial strategy to accelerate category position gains in non-acute segments.  Strategy work includes non-acute sub-market selection/prioritization, key account targeting, portfolio & product strategy, pricing strategy, channel/distributor strategy and go-to-market support (e.g. customer communications) in collaboration within and across business units. 

• Develops business case in conjunction with BUs to create new line extensions/SKUs/kits specifically serving non-acute markets.

• Partners with USR Sales and cross-BU marketing leadership in strategy development, offer development and growth strategy execution. 

• Sets USR revenue growth and market share goals and aligns on cross-BU growth objectives.  Reports on performance and accountable for USR results.

• Drives Annual Strategic Review (ASR) plan as well as annual business plan including financial submissions. 

• Ensures focus on revenue growth, margin improvement and other related priority measures as requested by leadership.  Responsible for quarterly and annual financial performance to plan.

• Meets regularly with key customers and distributors to ensure awareness of relevant trends and related events in the healthcare industry.  Work closely with key functions and leadership teams to pursue opportunities for growth or better performance.

• Manages and optimizes discretionary spend to achieve business goals and objectives.

• Flexibility to travel within US to other BD locations and customer sites up to 25% of the time.

Primary Responsibilities:

• Minimum BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.

• Minimum 5 years of relevant Marketing experience in medical device and/or Life Science market required with demonstrated success in strategic planning and a bias towards commercial impact.

• Preferred: 3 years of relevant sales experience in medical device and/or Life Science market, and/or Marketing Management; leading others in Marketing and/or experience leading teams.

• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.

• Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.

• Solid business acumen and knowledge of clinical and/or laboratory market environment.

• Sound decision making capabilities and the ability to make decisions, even in absence of c