Senior Graphic Designer - Contractor

Senior Graphic Designer - Contract - Hungary

Location: Hungary, regardless of physical location, candidates must be willing to work on a schedule that provides at least 3 hours of overlap per business day between the hours of 9:00 AM to 1:00 PM, US Central Time / (GMT-5/6).

Time Commitment: approximately 20 hours per month it depend on the amount of projects

All Applications MUST include a current design portfolio.

Job Description

The Design Team at Kasa is looking for an experienced Hungary - based Freelancer Graphic Designer with a background in traditional graphic design including print, layout, physical signage, way finding, and other printed collateral. Extra points for experience with hospitality-specific hospitality specific applications, and package design. Logo and identity design work creating newnet-new visual identities and/or extending or rebranding existing design systems is also a plus. 

This role will primarily support creating physical signage for our properties including exterior branding, welcome, and way finding signage, common space signage, and interior instructional and way finding signage, as well as in-room collateral. 

This role will also support Design leadership and various teams at Kasa by creating internal, guest-facing guest facing (B2C), and partner- specific (B2B) digital presentation presentations decks, style guides, and other digital assets. Depending on experience level, there is also an opportunity for this role to make a significant impact on the visual brand at large through extending and iterating on the existing brand design system.

This role will report directly to the Senior Director of Brand and Design.

Responsibilities

Day to Day

• Use existing brand design system and style guidelines to create requested physical signage and collateral assets (such as in-room print pieces and on-site wayfinding) for Kasa properties.
• Use existing brand design system and style guidelines to create requested digital assets, such as presentation decks, case studies, and web design elements for various departments at Kasa.
• Create slides and digital signage for guest- facing screens within Kasa properties.
• Occasionally support marketing by creating assets for print/digital ads and/or social media.

Potential Projects

• Reorganize and refine existing Kasa brand design guidelines and style guides for better consistency of design across projects and ease of use by yourself and other designers.
• Create a “signage catalog” of plug-and-play physical signage design templates for new Kasa properties to increase speed, efficiency and design consistency when creating new property signage at Kasa.
• Design updated in-unit collateral and packaging to enhance guest experience and upscale brand perception.
• Design concise and compelling case-study digital “cards” for the Kasa Partners website
• Create a unified Master Template with defined styles, colors, and assets in Google Slides for creating future B2B and internal Kasa presentations.
• Design digital and physical “City Guides” for Kasa guests.
• Create a library of templates and pre-made brand/graphic assets in a company-wide Canva “Brand Kit” for departments to “self-serve” in creating low-impact or temporary assets for property events or operations projects.
• Provide feedback on the creation of and aid in the populating of assets in, an updated company-wide company wide Digital Asset Management (DAM) system.
• Propose updates, modification, and extensions to the Kasa brand design system and style guide to enhance and “upscale” the visual aesthetic of the brand.

Basic Keys to Working with the Design Team:

• Self-manage and prioritize design assignments from different departments 
• Accurately communicate timeline estimates and your current project bandwidth
• Follow brand guidelines for design materials
• Collaborate with your team for guidance on brand and copy when in doubt.
• Use Notion for task organization and feedback
• Communicate proactively with your team via Slack
• Upload finished work to a shared drive or company Digital Asset Management (DAM) system.

Pay attention to details and correct mistakes, such as copy or visuals that deviate from the brand.

Success Metrics: 

• Creating work that is intuitive, concise, easy to follow, and improves the guest experience during their stay and as well as positively impacts their perception of the quality of Kasa’s brand.
• Measurement: As measured by changes in guest feedback and guest ratings as well as NQS score once