Sr. Director, Marketing (B2B Growth & Product Marketing)

Sauce is a premier restaurant technology platform that helps businesses grow with our Commission-Free Delivery & Pickup structure and proprietary delivery optimization technology. We are serving a 105 billion dollar US local restaurant business. Headquartered in NYC and Tel-Aviv, Sauce wants restaurants to fulfill their highest potential, this means giving local establishments everything they need to connect directly with their customers. The Sauce team pools together decades of restaurant tech experience, along with seasoned tech, sales, marketing, product and operations executives who produce an industry-changing delivery system for successful local restaurants and chains.
We are looking for a “marketing architect” who can build the complete marketing engine that transforms Sauce's validated product-market fit into market-leading dominance in restaurant technology.
You'll be joining Sauce at the most exciting inflection point, where we have proven traction and growth momentum and need someone who can architect the systems, processes, and team that will carry Sauce to the next level of scale. This isn't about incremental growth; it's about building marketing as Sauce's “strategic competitive advantage” in the restaurant tech space.
-Elevate our market presence so Sauce becomes the default platform restaurants think of when they want to own their digital and delivery business
-Synchronize brand, demand, lifecycle, and partnerships into a single, data-driven system that feeds Sales with a healthy, high-value pipeline
-Infuse AI agents into every workflow, turning routine marketing tasks into autonomous, always-optimizing loops that free your team to focus on strategy and creativity
-Build a bench of high-ceiling operators who can out-execute far larger competitors and adapt as growth levers evolve.
If you thrive on architecting growth from the ground up, embedding cutting-edge tech, and coaching future stars while doing hands-on work yourself, this is your seat at the table.
This role reports directly into the CEO of Sauce.

What You’ll Own:

• Strategic Leadership:
• Complete B2SMB Marketing P&L: Budget allocation, Payback, ROI optimization, and revenue accountability across all channels
• Brand & Category Creation: Work with the Brand team to ensure we position Sauce as the definitive solution in restaurant tech
• Product Marketing Ownership: Complete ownership of Sauce's positioning, messaging, pricing, packaging, and competitive intelligence
• Cross-Functional Partnership: Work seamlessly with Sales, RevOps, Product, and Customer Success (among others) to optimize the entire customer journey


• Pipeline Generation:
• Pipeline Generation at Scale: Multi-channel approach including paid, organic, partnerships, events, online, offline, and account-based marketing
• Pipeline Optimization: End-to-end funnel management from awareness through expansion and strong positive NRR (>110%)
• Strategic Partnerships: Support, co-develop and manage channel partnerships, co-marketing initiatives, and strategic alliances that drive pipeline growth
• Sales Enablement: Equip sales with tools, content, and insights that accelerate deal velocity and increase win rates


• Operational Excellence:
• Data-Driven Decision Making: Implement sophisticated attribution, forecasting, and optimization frameworks
• AI-Powered Marketing: Deploy and integrate AI agents for lead enrichment, content creation, campaign optimization, predictive analytics, and basically anything!
• Marketing Technology: Build and optimize the MarTech stack for efficiency and insights
• Process Innovation: Create repeatable systems that scale without linear resource increases
• Performance Accountability: Weekly/monthly business reviews with clear metrics and corrective actions


• Team & Culture:
• Talent Magnet: Recruit and develop A-players who can execute against larger competitors
• High-Performance Culture: Create an environment where ambitious professionals thrive and grow
• Cross-Functional Leadership: Serve as a key executive team member driving company-wide initiatives
• Partnership Leadership: Assist the partnerships team and strategic alliance development
• Knowledge Transfer: Document and systematize marketing approaches for sustainable growth
• Hands-On Execution: Remain fluent in ad platforms, prompt engineering, SQL, and experimentation tooling - no ivory-tower strategists.

What Success Looks Like:

• First 90 Days: Audit & Architect