Senior Launch Program Manager

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

 

Role Summary

Are you a strategic program leader who thrives on orchestrating complex initiatives while building high-performing teams? We are seeking a Senior Launch Program Manager to elevate and scale our launch function by driving operational excellence, cross-functional alignment, and measurable business outcomes across our product development and go-to-market lifecycle.

In this role, you will own the end-to-end launch program strategy — from planning and readiness through execution, adoption measurement, and post-launch optimization. You will serve as both a strategic architect and an operational leader, aligning Product, Engineering, Sales, Marketing, Implementation, Client Services, Finance, and RCM teams around a disciplined, outcome-driven launch framework. As the direct leader of Launch Operations and related roles, you will provide clear direction, prioritization, and coaching to build a high-performing, accountable launch organization.

You will establish governance, define readiness criteria, drive product-led communication strategy, and implement data-driven measurement practices that ensure launches are clearly communicated, aligned to customer value, and measured through actionable insights. This is an excellent opportunity for a systems-oriented leader who enjoys turning strategy into structured execution, influencing across functions, and building scalable processes that accelerate speed-to-value. If you’re passionate about customer outcomes, operational clarity, and leading through complexity, we’d love to meet you.

Essential Job Duties

Launch Program Strategy & Governance 

• Own the end-to-end launch program strategy, from planning through post-launch evaluation
• Define and coordinate launch readiness criteria, milestones, risks, and dependencies across cross-functional teams 
• Lead internal launch enablement, ensuring Product, Engineering, Sales, Marketing, Support, Implementation, Finance, and RCM teams are aligned, trained, and equipped 
• Identify, escalate, and resolve launch risks and tradeoffs to protect customer experience and business outcomes

Product-Led Communication Strategy 

• Own and lead the product-led communication strategy for launches, ensuring messaging is clear, timely, and aligned to customer value 
• Define communication objectives, audience segmentation, timing, and success measures for in-app announcements, enablement, and phased rollouts 
• Partner with Client Success Program Managers to deliver quarterly and on‑demand organizational boot camps for feature releases and sellable launches, supporting Sales and Marketing strategy and launch artifacts
• Provide strategic direction to Launch Operations on execution of product-led communications across Pendo and related tooling
• Partner with Product, Sales, Marketing, Implementation, and Client Services to ensure cohesive internal and customer-facing launch messaging

Launch Success Measurement & Insights 

• Partner with Product and Engineering to define launch success metrics and track adoption, engagement, retention, customer sentiment, and operational impact
• Own post-launch measurement, retrospectives, and lessons learned to continuously improve launch effectiveness
• Partner with Launch Operations to design, maintain, and interpret launch performance dashboards 
• Present clear, data-driven insights and recommendations to Product and Executive leadership

Operating Cadence & Rhythm of Business 

• Establish and own the launch operating cadence, including launch calendars, readiness checkpoints, and retrospectives 
• Facilitate recurring launch reviews, cross-functional status updates, and leadership communications
• Continuously refine and scale launch frameworks, templates, and best practices

People Leadership & Team Development 

• Directly manage the Launch Operations Manager and support the growth of additional launch-related roles 
• Set clear goals, priorities, and performance expectations for the launch function
• Coach and develop t