Director, Digital Health + Wellness

Zeno Group is seeking a Director, Digital Health + Wellness and Social Strategist to join our dynamic Health & Wellness team. We’re looking for someone who’s not only fluent in the language of social and digital platforms — but also passionate about how health and biotech brands can engage, educate, and empower people online. This role is for a strategic, culturally aware thinker who thrives at the intersection of consumer healthcare, biotech innovation, and digital transformation. You’ll lead clients through the ever-evolving digital ecosystem, ensuring creative excellence while navigating the regulatory nuances of direct-to-patient (DTP) and FDA-compliant communications. From social strategy to website journeys and integrated digital campaigns, you’ll help some of the world’s most trusted health brands connect with audiences in ways that inform, inspire, and drive impact. 

What You'll Do:

• Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance. 
• Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling. 
• Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys. 
• Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities. 
• Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns. 
• Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem. 
• Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions. 
• Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence. 

Who You Are:

• 8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories. 
• Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines. 
• Deep expertise in social, digital, and website strategy, with an eye for the full user experience and journey. 
• Strong collaboration experience across integrated agency teams (IAT). 
• A creative-strategic hybrid — fluent in both audience insights and content ideas. 
• Skilled at transforming data and social listening into sharp, actionable storytelling. 
• A confident communicator and thought leader who can build trust and alignment across client and internal teams. 

ABOUT USZeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. ABOUT OUR BENEFITS Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit p