Senior Manager, Demand Generation Coupa Pay

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.
The Impact of a Sr. Manager, Demand Generation at Coupa:
Coupa is seeking a Sr. Manager, Demand Generation with experience in B2B payment solutions. This role will report to the Director of Marketing, Coupa Pay and play a crucial part in supporting Coupa’s pipeline and revenue goals. You will work closely with our Coupa Pay line of business to create and execute campaigns aimed at driving revenue for Coupa.  

What you will do:

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for both new logo acquisition and expanding existing customer footprint within North America 
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs
• Analyze and define opportunities to collaborate with Coupa Pay partners to create compelling and mutually beneficial demand generation programs
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders
• Use a “test-measure-learn” approach to iterate and optimize programs and results
• Implement lead nurturing programs to guide prospects through the sales funnel, ensuring a smooth transition from awareness to consideration to purchase
• Understand and analyze customer whitespace to generate demand for Coupa Pay solutions within a set of target install base accounts
• Partner with Sales, Product Marketing, Content, and Customer Marketing teams to ensure successful execution of demand gen programs 

What you will bring to Coupa:

• 5+ years of B2B enterprise software experience in growth marketing or demand generation
• Experience in B2B payments industry is highly preferred
• Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator)
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Possess a growth mindset, and the agility to adapt in response to evolving opportunities
• Excellent organizational skills to juggle many tasks without losing sight of the highest priorities
• Ability and willingness to travel to external events or internal meetings at Coupa offices (expected 25% travel)

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At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.
At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. 
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