Senior Manager of Brand and Digital Experience

Senior Manager of Brand and Digital Experience

Location: Remote US

Who we are

As human beings, one of our fundamental identifiers is our voice. Pindrop’s advanced voice identity technology recognizes this distinct and unique human quality with the kind of precision and certainty that’s needed when information or access is essential. From preventing fraud in call centers to obtaining information from smart devices and even activating cars, Pindrop lets people use their voice to quickly and privately connect to, enter, and unlock their world. At Pindrop, we hire great people and we take care of them. All we do is guided by our Core Values: Audaciously Innovate, Evangelical Customers for Life, Execution Excellence, Win as a Company, Make a Difference.

Headquartered in Atlanta, GA, Pindrop has raised over $223M in capital by premier VCs including Andreessen-Horowitz, IVP, and CapitalG.

What you’ll do 

The Head of Brand and Digital Experience, reporting to the Senior Director of Growth Marketing, will be the resident expert and evangelist for best practices in creating effective digital audience journeys and crafting variable content that delivers the right message, to the right person, at the right time.They will be responsible for concepting and producing a variety of enterprise audience-centric content that drives engagement across multiple platforms. They have full knowledge of social, web, search and offline platforms and keep abreast of changing trends, policies and standard practices. As the Head of Brand and Digital Experience, you’ll work closely with cross-functional teams, including product, sales, and customer success, to ensure that all digital experiences align with our brand strategy and goals. You’ll also collaborate with an SEO agency to develop and execute successful SEO strategies that improve our online visibility and drive traffic to our website.

They are budget conscious and resourceful. They have superior writing skills and can turn technical information and data into audience-friendly communications. They understand content production. They will work with the internal teams and a variety of consultants and agencies to support organic and paid marketing campaigns, and track and measure analytics and measurements programs that ensure continual optimization and improvement.

What you’ll do:

• Develop and execute a brand strategy that supports Pindrop's business objectives and drives growth.
• Oversee content strategy for SEO, including managing an SEO agency to develop and execute successful SEO strategies that improve our online visibility and drive traffic to our website.
• Oversee all content created for organic site traffic and to support sales, ensuring that it aligns with our brand strategy and drives engagement.
• Stay up-to-date with industry trends and best practices in digital marketing, content strategy, and UX design.
• Researches best practices and emerging trends to provide recommendations and guidance on best practices, in alignment with brand standards
• Works in collaboration with planning, technical and creative teams to understand requirements, create content, deploy messages, and integrate efforts with other digital approaches; seeks approvals from stakeholders and decision makers
• Collaborate with the web developer to assess the UX web strategy and work on an improvement plan.
• Lead the development and execution of a digital experience strategy that provides a seamless and engaging user experience across all digital touchpoints.
• Perform content gap analysis to determine what type of content is missing and what is needed.
• Create briefs for content direction with an emphasis on brand voice and innovative campaign marketing strategies
• Develop digital marketing assets (email, web copy, blog copy, assets, etc) to be utilized in marketing campaigns
• Routinely monitor and report on competitor emails, content and programming to keep abreast of industry and channel trends
• Oversee all aspects of brand management, including brand positioning, brand voice and tone, and visual identity.
• Collaborate with cross-functional teams, including product, sales, and customer success, to ensure that all digital experiences align with our brand strategy and goals.
• Develop and maintain a content calendar that aligns with our brand strategy and supports business objectives.
• Collaborate with internal and external stakeholders to ensure that all content is accurate, relevant, and aligned with business goals.

Who you are

• You are creative, visionary and forward thinking
• You are an expert storyteller and can present an inspiring, actionable vision
• You are customer-first focused,