Senior Web Analyst (m/f/d)

Company Description

Publicis Media is the world's second largest media agency network and part of the French communications group Publicis Groupe. As a global holding company, Publicis Media lives through its global agency brands Zenith, Starcom and Spark, which manage and continuously develop the customer business in strategic communications consulting in over 100 countries. In addition, central teams of specialists at Publicis Media support the agencies' clients in these areas: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying and Business Development. 

Job Description

• Lead strategic planning and execution of web analytics & app tracking projects, working closely with clients to define objectives, develop measurement frameworks, and drive insights-driven decision-making.
• Conduct in-depth analysis of complex data sets to uncover actionable insights and opportunities for optimization, leveraging advanced statistical techniques and data visualization tools.
• Collaborate with cross-functional teams to integrate web analytics data with other data sources (e.g., CRM, advertising platforms) to provide a holistic view of customer behavior and campaign performance.
• Drive innovation and thought leadership in web analytics and digital marketing, staying ahead of industry trends and emerging technologies to develop innovative solutions and methodologies.
• Collaborate with clients to understand their business objectives and define key performance indicators (KPIs) for web analytics.
• Develop measurement strategies and implementation plans to track website performance and user behavior using web analytics tools (mainly Google Analytics).
• Conduct thorough analysis of website data to identify trends, patterns, and insights, and provide actionable recommendations to improve website performance and user experience.
• Create customized reports and dashboards to present data insights to clients and internal stakeholders in a clear and concise manner.
• Stay updated on industry trends, best practices, and emerging technologies in web analytics and digital marketing to continuously enhance expertise and deliver innovative solutions.

Qualifications

• Proficiency in the Google Analytics and Google Marketing Platform tools. Other experience appreciated
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and draw actionable insights.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Strategic thinker with a results-oriented mindset and the ability to prioritize and manage multiple projects in a fast-paced environment.

Additional Information

Learn & Grow

• Continued development with digital learning platform#
• Individual career perspectives, structured further development
• Comprehensive national and international development programs
• Open feedback culture with structured performance management
• Mentoring program

Work Your World

• Worldwide work possible
• Up to 6 weeks per year

Flexible Work

• Hybrid working model
• Working at all our Publicis Media locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich
• Flexible working hours
• Subsidy for Germany ticket and Jobrad

Feel Well

• Overtime compensation
• 30 days of vacation and additional special leave days
• Agency sports
• Mental Health Program and Working with Cancer Policy

Responsibility

• Diversity, Equity & Inclusion initiatives
• Sustainability Squad
• Social Projects

Your Start

• Welcome Week
• Buddy Program
• Intensive onboarding

We value diversity and are eager to learn how your previous experience could enrich our team.

Our recruiter Levent is looking forward to your application - even if your qualifications do not match 100% with our requirements.