Product Marketing Specialist - Data & Analytics

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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Product Marketing Specialist – Data & Analytics

 

DEPARTMENT

The SAP Data & Analytics Product Marketing team is responsible for creating compelling category and product messaging, implementing marketing campaigns that drive awareness and demand, and delivering market insights on customer needs and the competitive landscape.

 

REPORTING

This role reports to the VP of Data & Analytics Product Marketing.

 

ROLE DESCRIPTION

This product marketing role will focus on enabling customers to have tailored analytics at an accelerated pace for their most important activities. From Total Spend to Workforce Planning, this role will work with multiple business units across SAP and be responsible for driving the messaging, web strategy, marketing campaigns, product launches, event content, and customer stories. You will report to the VP of Product Marketing to develop and execute the marketing strategy that will drive awareness and adoption of SAP’s industry-leading analytics for line-of-business use cases. 

This role will work closely with product management, global communications, sales, field marketing, and partner marketing. If you are passionate analytics and looking for a role that will enable you to develop into a product marketing leader, this role is made for you.

 

RESPONSIBILITIES

• Customer Journey: Work with stakeholders across Integrated Marketing and Product Management to create a customer journey that drives awareness, thought leadership, and adoption of implementing analytics for key use cases for business users and line-of-business leaders (finance, HR, procurement, etc.).
• Content: Create compelling product messaging and content that is used for web strategy and customer-facing assets such as presentations, whitepapers, and eBooks.
• Marketing Launches: Lead the planning for feature launches including writing blogs, social media content, infographics, and customer-facing presentations.
• Project Management: Be the glue that brings together multiple stakeholders across Sales, Product Management, and Communications to ensure that key deliverables are finalized on time and have input from main subject matter experts—including yourself.

 

REQUIREMENTS

• Bachelor’s degree (or equivalent) in marketing, technology, and/or business field
• Fundamental understanding of data and analytics
• Basic knowledge of analytics/dashboard tools (e.g. SAP Analytics Cloud)
• Basic knowledge of product marketing
• Bonus for previous experience using dashboard tools for reporting

A colleague starting in this role can be described as the following:

• Natural desire to build strong relationships with customers, partners, and colleagues
• Team player mindset with a desire “to win”
• A balanced analytical, creative, and innovative thinker 
• Strong communication skills: verbal, written, digital, and interpersonal
• Proficient presentation and social media content designer
• Bold public speaker - both in-person and virtual
• Exceptional