Staff Product Designer, Member Experience - Personalization

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

This role is on the Experience Design (XD) Discovery + Foundations team. The team is responsible for designing the core member experience worldwide and creating personalized entertainment experiences that help members discover and connect with the content they love. This role leverages human-centered AI, ensuring each member’s experience on Netflix reflects what they truly value based on their tastes and preferences.

This role supports the Member Experience product teams, which strive to make finding the right title on Netflix intuitive and compelling with relevant recommendations tailored to members’ needs.

This role can be hybrid but would be best for candidates located in California or in the Pacific time zone since in-person travel on a monthly basis may be required to collaborate with stakeholders. That said, we can always make exceptions in location for the right candidate.

About You

This role focuses on making Netflix feel personalized for you by maintaining a dialogue with our members, deeply understanding their preferences, and reflecting that understanding back to them enabling each member to find entertainment they will love.

This is an opportunity to lead innovative product design with a demonstrable impact on a global scale. Using your full range of interaction, visual, and product-thinking skills, you’ll lead and own product features. You balance a passion for AI and creating highly functional and emotionally resonant experiences with a strong desire to understand user behavior and business success. You’re comfortable switching between vision-level, defining UX frameworks, and hands-on pixel-level work. You’ll partner with cross-functional teams who are charged with revolutionizing how entertainment is consumed and how storytelling is showcased by delivering engaging, inclusive experiences to members.

You’ll thoughtfully question the status quo and look closely at how we can push the user experience further with emerging technologies. You thrive in uncharted territories where design hasn’t historically found itself or where the rules and engagements aren’t already established. How do the user experience, underlying logic, recommendation systems, and tooling all fit together? You’ll define strategies and design solutions that will bring this vision to life, then work with cross-functional partners to execute against it.

What You’ll Do

• Identify and define personalized experiences and create elegantly simple solutions to complex problems related to areas like identity and preferences. 

• Drive a human-centered design process for defining and executing features from concept to launch.

• Clearly communicate design rationale and iterations to partners and stakeholders.

• Articulate a vision and contribute to strategic decisions around the future direction of what it means to design AI-powered personalized member experiences from onboarding to My Netflix and beyond in an expanding ecosystem of content types.

• Collaborate with a cross-functional team spanning consumer research, data science, product management, merchandising and engineering to test, iterate and launch features that advance our mission to connect members with the best Series, Films, Live and Games. 

• Provide systems thinking for large-scale modular design systems, both strategically and tactically. 

• Employ storytelling to present a vision to create a shared understanding of the UX strategy with the broader team. Apply big-picture thinking to break down ambiguous opportunities into an actionable roadmap.

• Champion our members and a global-first mindset.

• Give and solicit feedback in order to continually raise the bar for quality and craft.

• Embrace our culture of experimentation and A/B testing and zero-to-one innovation.

Qualifications

• 10+ years of experience designing user experiences for consumer-facing products across mobile, web and/or TV. Discovery or search-related experiences are a plus.

• Experience designing and shipping AI / GenAI products.

• An understanding of the intersection of User Experience and AI. 

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