Global Head Product Marketing Cross Customer Experience

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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
 

 

The Global Head of Product Marketing Cross-Product Customer Experience Suite will oversee the product marketing efforts, building an aligned narrative, and winning marketing strategy for all products in the Sales & Service category of the CX product portfolio. In this role, they will be responsible for developing a consistent product messaging and positioning plan for Sales, Service and ESM, building and streamlining pricing and packaging, increasing brand awareness, and ensuring the solution lands effectively in the hands of our field, partners and customers to drive engagement from discovery through adoption.

 

What you will do

 

Reporting to the Chief Marketing Officer (CMO) of CX, the Head of Product Marketing must have prior experience as a product marketing leader, understand the competitive CX, CRM, Commerce, and Marketing Automation Software-as-a-Service (SaaS) landscape, and be able to partner in developing compelling go-to-market strategies. Working closely with Product Management, Corporate/Field Marketing, and other stakeholders they will ensure the Sales & Service Marketing strategy aligns with SAP’s objectives and contribute to revenue growth.

 

Responsibilities:

 

The Product Marketing function requires deep subject matter expertise (SME) across CX product areas and the ability to represent this depth to stakeholders inside and outside the company. She/he will lead the alignment of our cross-CX marketing strategy, field enablement, product launches, product marketing content creation within the CX solution to build an aligned go to market approach across our CX product portfolio.

 

The successful candidate must be comfortable leading a highly matrixed organization and collaborating with other leaders.

 

Specifically, you will

• Lead a team of experienced product marketing experts to drive conception and definition of the cross-CX marketing and messaging narrative and go-to-market strategy (prioritize market segments, author end-to-end value proposition tuned to each segment, define marketing plan to realize strategy)
• Orchestrate execution of the go-to-market strategy across stakeholder groups via integration of the Customer Experience strategy into broader SAP organization
• Define the Market Opportunity Map and marketing plan forall CX topics that span CX product areas. These may include AI, reporting/analytics, packaging, services, and new innovation across the CX product area through continuous improvement of the strategy based on market feedback and data-driven acceptance and adoption reporting
• Voice of the Market – Based on deep understanding and engagement with the Customer Experience market (customers, sellers, partners, analysts, competitors) act as internal champion for market requirements both current and future.
• Define content strategy for events, inclusive of owning keynote storylines and broad CX event approach to ensure our solution is represented as a unified, aligned suite.  
• Identify and drive cross-team initiatives including migrations and adoption programs to improve market positioning, increase win rates, expand customer footprint and reduce churn.
• Voice of SAP – Serve as lead spokesperson for CX (for key 1:1 moments, strategic customer interactions, analysts and press). Own the end-to-end story appealing to the SAP install base to expand their SAP footprint across CX
• Grow the use cases of ESM across SAP internal teams by partnering with all lines of business outside of CX on a joint go-to-market approach
• Define Packaging and Pricing in partnership with Business Models & Pricing team to ensure CX solutions are packaged effectively within the CX suite and as components of the overall SAP go-to-market offerings.
• Ensure excellence in the customer journey content, programs, and resources for your product area, alongside Corporate Marketing
• Define and deliver sales enablement for cross-CX topics including AI, packaging, reporting offerings, service offerings, etc.

 

What you will bring

• Proven track record of devel