Jobs and Careers

Lifecycle Engagement Strategist, Salt Lake City, UT

Salt Lake City, United Statesfull_timeVerifiedPosted 12 Aug 2026

💰 $102,500/yr($68,300/yr – $102,500/yr)

About the role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 307

Pay Range: $68,300.00 - $102,500.00

Job Description

As the Lifecycle Engagement Strategist, you will play a pivotal role in the day-to-day management of the Lifecycle Engagement/Referral Platform ensuring its seamless operation and fostering engagement among stakeholders. This multifaceted role involves content creation, collaboration with various teams and stakeholders, and comprehensive reporting to optimize platform performance. Additionally, you will be responsible for the strategic planning and execution of the Referral Program, contributing to its success through effective booth management, campaign creation, and backend oversight.

As a Lifecycle Engagement Strategist, you will play a key role in strengthening engagement across the student, referral, and alumni journey. You will partner with stakeholders across the organization to design impactful campaigns, optimize platform performance, and create meaningful experiences that drive engagement, referrals, and long-term relationships.

What You'll Do

Partner with leaders and teammates to support the strategic direction and management of the Lifecycle Engagement and Referral Platform, including campaign design and stakeholder consultation.
Provide strategic guidance on content creation, including ideation, planning, and intake of stakeholder requests.
Collaborate with stakeholders across College Management, RAMs, student teams, Career Services, Alumni, and other business areas to support platform initiatives.
Design and execute engagement campaigns and audience journeys across the platform.
Develop and deliver reporting on platform performance, engagement metrics, referral activity, and campaign outcomes.
Support referral program operations, including campaign creation, booth planning for live commencements, inbox management, and issue resolution.
Conduct testing and optimization efforts to improve campaign effectiveness, platform engagement, and overall program outcomes.

What You'll Bring (What's Required)

Bachelor’s Degree
4 years of experience in the marketing field
Experience testing communications and campaigns
Aptitude for technology and digital platforms
Understanding of technology integrations
Experience managing budgets
Excellent written and verbal communication skills, including proofreading and a strong eye for design

Bonus Points

Ability to work independently while collaborating effectively with cross-functional teams
Experience engaging with a variety of internal and external stakeholders
Experience supporting marketing automation platforms, referral programs, or lifecycle engagement initiatives

Experience in Lieu of Education

Equivalent combinations of education and experience that demonstrate the required skills and competencies may be considered.

What to Expect

At WGU, our mission drives everything we do, including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations and collaboration.
We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.