VP of Product Marketing

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

• Discovery, offering AI-driven search and merchandising
• Content, offering a headless CMS
• Engagement, offering a leading CDP and marketing automation solutions

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

About the Role:

We are seeking a talented and motivated VP of Product Marketing to join Bloomreach's team. As the VP of Product Marketing you will play a pivotal role in shaping our brand's perception and driving revenue growth by developing a compelling product positioning strategy. Working in close collaboration with cross-functional teams, you will gather insights and data from different departments to craft messaging that effectively communicates Bloomreach's value proposition and competitive advantage. 

Your strong leadership skills and ability to prioritize outcomes will enable you to influence and motivate teams to consistently deliver on our brand promise. 

To excel in this role, you must have a deep understanding of Bloomreach's product offering and market, and be able to translate that knowledge into clear and consistent messaging that resonates with our target audience.

Expectations for the role: 

• We are seeking an exceptional VP of Product Marketing to lead the go-to-market planning and execution for our expanding portfolio of enterprise SaaS products. This pivotal role requires an individual with a proven track record of informing and driving pricing, positioning, and packaging strategies that can be used for awareness, generating leads, fostering cross-selling, and boosting revenue growth.
• As the VP of Product Marketing, you will be instrumental in building the strategy for evangelizing our offering across a range of audiences, including analyst relations, sales, customer meet-ups, events/speaking, conferences, and partners. You will lead the research of the market landscape, competitive ecosystem, buyer personas, and customer needs, to inform product positioning and roadmap decisions.
• To scale revenue, you will be responsible for identifying our value proposition and simplifying our messaging to its most compelling positioning that clearly articulates why we win, how customers can continue to win with us and translating that to consistent messaging, materials and working cross functionally to keep our position consistent and compelling. You will also lead the process for providing solutions for the most effective marketing and selling of Bloomreach's offerings, whether through better sales enablement, competitive positioning, or external messaging.
• In addition, you will be responsible for marketing to the existing customer base to drive up-sell and cross-sell opportunities, as well as marketing the "better together" story with partners to drive ecosystem fit and co-sales. You will synthesize insights from vast amounts of market research, customer and partner feedback, and competitor products to define unique selling points and market differentiation.
• You will be expected to develop an effective network to drive impactful change within the organization, utilizing your exceptional networking skills to build relationships and gain buy-in from key stakeholders at all levels of the company. You will develop and contribute to our roadmap for the adoption of new products and features, working with colleagues across Product, Marketing, Sales, and Services. With their active involvement, you will ensure that change initiatives are implemented successfully and lead to lasting improvements.
• As the ideal candidate, you possess a deep industry experience and strategic vision to guide the team in understanding the complexities of our different Product Pillars and positioning us for future growth. Your proven leadership skills will be critical in driving business impact and achieving