Media & Entertainment Partnerships - Brand Content and Marketing Executive

Job Description

Who We Are

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

The Department

CAA’s Media & Entertainment Partnerships group specializes in creating powerful collaborations between brands and top media companies, content creators, talent, directors, writers, producers and IP. M&EP connects brands with premium content opportunities across film, TV, social and digital to drive impactful partnerships across the entertainment industry.

Representing today’s most influential entertainment studios, networks, streamers, and talent, we forge strategic partnerships with leading global brands and today’s most exciting creators. We specialize in connecting brands with consumers through pop culture moments, content, and entertainment-based marketing strategies. With expertise across multiple disciplines, we have the talent, knowledge, and relationships necessary to generate the biggest ideas and most compelling content and partnerships to ensure our clients stand out.

The Role

We are seeking a Brand Content & Marketing Executive who will be responsible for developing brand strategies and brand supported content solutions on behalf of CAA’s diverse portfolio, ranging from talent, TV, film, music, sports, podcasts and live events. This person will play a pivotal role in positioning CAA as the leader in bringing brands and entertainment together to fuel culture with more compelling stories.

The role requires a blend of creativity, strategic vision, business acumen, leadership, and a deep love for entertainment to help meaningfully evolve brands into culture and entertainment. This role reports directly to the Head of Content and Marketing Solutions.

Responsibilities

• Lead development of our brand content strategy and content development across TV, Film, Music, Podcasts, Sports and Live Events.• Seek out new content opportunities across CAA that are optimal for brands, as well as effectively filter all incoming opportunities.

• Lead an on-going content slate that represents the best opportunities for brands identified across the agency.

• Build relationships with brands and lead the creation and execution of entertainment briefs on behalf of brands. This brief will serve as our north star for content strategy.

• Lead brands through the entertainment immersion and development process, guiding them on how to activate in the space and identifying/curating the content opportunities that match their brand, audiences, and marketing objectives.

• Build and strategize on how to package opportunities inclusive of: Talent, Distribution, Data, Promotion/Marketing, ROI/Measurement.

• Collaborate with creative teams on campaign ideas, development of pitch materials and partnership activations.

• Utilize strong prospecting skills internally and externally to source new partnership and content opportunities for clients and brands.

• Communicate brands’ unique value proposition to internal stakeholders, clients and agencies via email, calls, meetings, presentations, and marketing materials.

Qualifications

• Minimum of eight years of experience in the entertainment industry and branded content creation

• Expert knowledge of content development processes, including pre-development, negotiation, and production.

• Familiarity with entertainment and revenue generation strategies within a corporate structure.

• Insights into distribution channels and strategies, including digital platforms and traditional media.

• Expertise in strategic, creative and business development within the context of entertainment.

• Exceptional communication and negotiation skills to work with various levels of internal, brand and client stakeholders.

• Creative skills to contribute to and lead the development of original content ideas.

• Strong analytical skills to measure the effectiveness of content and partnerships.

• Superior relationship building skills to manage partnerships with agents, talent, production companies, studios, networks, and streamers.

• Ability to lead and motivate teams across different departments to achieve common goals.

• Capacity to manage multiple projects simultaneously and prioritize effectively.

• Competency in budget m