Associate Content Researcher

At Angi®, we’ve had one simple mission for 30 years: get jobs done well. We make it happen by connecting homeowners with reliable pros who have the skills they need — and connecting pros with homeowners who have the jobs they want.

Angi at a glance:

• A new homeowner turns to Angi every second
• Our network has 150,000+ skilled pros in 50+ service categories
• 150,000,000+ projects brought to Angi (and counting)

Why join Angi:

Angi® is defining the future of the home services industry, creating an environment where homeowners, service professionals and employees benefit from more jobs done well. 

For homeowners, our platform makes it easier than ever to find a skilled pro for repairs, renovations, and everything in between. For pros, we're a business partner who helps them find the work they want and grow their business. 

We believe home is the most important place on earth, and so we work hard for our homeowners and our pros — making a real impact on families, communities, and livelihoods.

Angi is an amazing place to call home. We can’t wait to welcome you.

About The Team

This role sits in the Content team of the Product organization. The Content & Editorial team is responsible for the Angi Solution Center, HomeAdvisor Cost Guide Center, and in-product content that drives business objectives. We are a high-performing editorial team focused on new customer acquisition and growth, setting the content standards and strategy across the user experience through consistent day-to-day management of our 9,000 article library and by implementing new strategies to make our site best-in-class.

What You’ll Do

In this role, you will be responsible for the keyword research that defines the direction for all of our content creation, going deep into individual categories to understand the best and most impactful articles we can create. You’ll be creating briefs for new content, as well as briefs to suggest improvements to previously published articles based on content best practices, page layout, and competitor research. You’ll be mapping content within our categories to ensure we have solid internal linking and relevant content modules. You will work closely with Content Editors and writers (freelance and in-house) to ensure content satisfies user intent by being insightful, useful, relevant, engaging, and ultimately more helpful than any other content online.

In addition to traditional SEO, you will incorporate Generative Engine Optimization (GEO) strategies—optimizing our content to perform well in AI-driven search and answer engines (such as ChatGPT, Google AI Mode, and Perplexity). You’ll identify opportunities for our content to surface in generative summaries, conversational answers, and AI-enhanced search results, ensuring our brand remains visible in emerging search environments.

• Own monthly keyword research for assigned categories focused on increasing organic traffic goals
• Own the creation of content briefs to ensure deadlines are met and production goals stay on track
• Understand performance for assigned categories and understand rankings, traffic, and revenue outcomes
• Manage & update category reporting dashboards for reporting on business performance
• Ideate and manage new content outline research, providing feedback and ensuring all stakeholder input is implemented
• Implement GEO best practices, optimizing copy, structure, and metadata for AI-driven search visibility
• Incorporate generative AI tools into content research workstreams, leveraging platforms like OpenAI to improve efficiency
• Review article performance and proactively suggest improvements with the help of writers and editors
• Perform relevant SEO and GEO workflows and deliverables as it relates to content:
  
  • On-page optimization (titles, H1s, URLs, etc)
  • Merges and redirects
  • Content mapping (links, CTAs, additional content modules)
  • AI-specific prompt testing and refinement for better inclusion in answer engines

Qualities We Are Searching For:

• Extremely organized and detail-oriented: You enjoy juggling multiple projects and have an eye for subtle differences in closely related topics.
• Efficient and productive: You get a lot of things done and can identify ways to optimize your workflow to meet deadlines.
• Passionate and curious: You are someone who is genuinely curious about how and why people search, has a deep understanding of core SEO and GEO concepts, and a drive to constantly learn about new topics.
• Results-driven: You are focused on achieving results, setting ambitious goals, and abl