Sr. Director, Optimization & Measurement- Business Product Owner

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are 

Our Analytics & Insights team is dedicated to solving complex healthcare challenges and improving patient outcomes. This team empowers business partners across Commercial, Medical, and Government Affairs (CMG) to make impactful decisions by leveraging data, analytics, and AI/ML to enable fast, targeted actions in rapidly evolving business contexts.

The team fosters a unified understanding of customers, actions, and outcomes by integrating analytics and insights seamlessly into CMG’s evolving digital, data, and automation platforms, creating scalable solutions and eliminating silos.

You will work as a trusted, objective advisor and expert, recommending critical decisions and actions to be taken with credibility and a focus on driving measurable impact. You will be part of a diverse, inclusive team that reflects the world we serve, thriving in a welcoming culture built on collaboration and innovation.

Job Summary 

The Senior Director, Optimization & Measurement – Business Product Owner is responsible for driving the strategic vision, development, and execution of products to support a wide range of CMG use cases. This role leads cross-functional collaboration to align optimization & measurement capabilities with enterprise priorities, ensuring digital-forward innovation that enhances business decision-making and customer engagement. The Senior Director partners with senior leadership, business stakeholders, and technical teams to shape product strategy, optimize resource allocation, and drive adoption. As the central owner of product lifecycles, this leader ensures seamless integration, measurable impact, and continuous evolution to meet the dynamic needs of patients, customers, and the enterprise.

Key Responsibilities

Strategy and Roadmap Management 

• Define and implement the strategic roadmap for individual products in the Optimization & Measurement business product suite our product(s) for each of a variety of CMG use cases. 

• Work with business leaders across CMG and IX to sense, gather, and define business requirements by using customer insights, user feedback/input, and technology trends to shape Optimization & Measurement product strategy.

• Collaborate with cross-functional stakeholders to ensure each product’s life cycle plan aligns with technical feasibility, usability, and market needs.

• Ensure that insights from product performance and usability metrics are integrated into product plans for enhancement and optimization.

Product Lifecycle Management

• Develop measurement and optimization product strategies and roadmap (e.g., campaign effectiveness, omnichannel engagement analytics, field effectiveness, marketing ROI optimization, A/B testing).

• Partner with the Data Science team and deploy machine learning models and AI solutions to supercharge analytics products.

• Partner with the Informatics (IX) team to define the roadmap and prioritize the development of analytics products.

• Partner with the Digital Experience, Field Analytics, and other functional teams to define and deploy business analytics products that optimize omnichannel customer engagement.

• Together with the IT technical owner, lead the business planning and launch of Optimization & Measurement products and features to ensure seamless execution from ideation to release.

• Accountable for the full product lifecycle, overseeing product planning and release milestones, and ensuring products achieve timeline, resource, and business goals.

• Develop business cases to drive experimentation within the business/IT product team to evaluate new cross-product innovations, integration capabilities, and features.

• Ensure products meet internal standards with respect to user experience and user design/interface.

• Evolve Optimization & Measurement products continuously based on user feedback and emerging technologies, or otherwise sunsetting/merging or retiring products that no longer meet business needs.

• Ensure product scalability with respect to data complexity and AI model integration to support broader use cases across CMG